April 6, 2021 Out In The Clouds

Increase Facebook, Instagram & LinkedIn engagement with these foolproof tips.

The key to becoming a successful social media user is ALL in the engagement. Your engagement online will help cement relationships, strengthen your audience and buyer loyalty, and is the cheapest way to increase word-of-mouth support.

Strengthening your brand through social media is vital to business. Follow these easy steps and see an immediate improvement in engagement and watch your business grow.

LinkedIn

Make your content engaging – Rather than copy and paste articles, include a catchy description, imagery or video and some relevant hashtags.
Providing value for people who find it – clearly communicate your brand story and value.
Use keywords to show up in relevant search results – identify the keywords and phrases your buyers use when searching for your products and services and use them across your content.
Target your content for the professionals you want to engage with people who you can turn into customers. Make your content relevant to them.
Get your long-form articles right- Include links to further reading/evidence in your articles. Unlike links in posts, links in articles aren’t subject to any algorithmic penalty.
Join other LinkedIn groups and share content there – Join various groups with people who match your target customer; you’ll create more chances to improve your awareness and your business.

Instagram

Get feedback from your audience: A great way to get feedback from your followers is by using polls. Find out what they enjoy about the content you post and what they want to see more of on your feed.
Plan your Instagram feed and improve its visual aesthetic. – Communicate your brand’s voice, personality, and help your followers instantly recognise your content when it appears on the feed
Connect & collab with brands – Start by DM’ing brands and influencers you’d love to work with, set out how you see a joint campaign or partnership for mutual benefit working. Brand collaborations can instantly bring you to brand new followers.
Be consistent – Make sure you’re posting across stories and feed at least 2x per day; during peak times. Consistency also applies to design.
Find your optimal posting times – Even though Instagram uses an algorithmic timeline now, optimal posting times are still critical.
Utilise Stories frequently – If you want to increase your Instagram influence and following, you need to include the Stories feature as part of your overall strategy.
Reply to comments on your posts immediately – engage with people who are engaging with you – don’t wait, make sure you respond within a 2-4 hour window.
Go back in and like your comments after 24 hours – it’ll help give your post another boost.
Use Instagram Live – stream videos in real-time and encourage your users to interact with you by commenting on your video.
Hashtag, hashtag, hashtag – Create a unique set of hashtags for your tribe.

Facebook

Post during peak times – post during the times with the most reliable engagement, from Monday through Thursday, 8 a.m.–8 p.m. To avoid the lowest engagement times, don’t schedule before 6 a.m. and after 10 p.m. every day.
Join groups and post there – Involving yourself in groups relevant to your business will increase your chances of reaching your target audience and get your name known by potential customers.
Video on Facebook – Facebook values user attention, which means videos with longer viewing durations will see a bump in the ranking. It recommends doing videos for 3min or longer.
Post consistently: Facebook is placing an increased value on repeat reviewers. If you can keep your viewership coming back, it’s safe to say that you’ll see an increase in your video rankings.
Use Facebook Live and Facebook Groups – These are effortless ways you can improve your organic reach. Encourage followers to join your group, then run Facebook Live events for those who are interested and engaged.
Target your content – you want to engage with people who are intrigued by you, your business or your industry, so be thoughtful when creating and sharing content.

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