When it comes to designing and building your website – knowing what to avoid is as important as knowing what to include. Your website says a lot about your company – with research finding that 94% of first impressions are linked to your site’s web design.
Keep people coming back by avoiding these silly website mistakes.
It’s missing personality.
Your site lets customers know that you have taken the time to invest in the marketing of your product because you believe in it. Research shows that people are more likely to do business with a small business owner if they feel connected. Put your picture and bio on your website to let others know you are real, and it will help take the mystery out of your business.
Your website CTAs are confusing.
The quicker you can get your customer to an outcome, the better. By minimising friction, you will see your conversion rate rise significantly. Do this by reducing the number of clicks you require your customer to go through before you convert them. Make sure your sign-up forms are the right length, and always remember less is more. Ensure your site is optimised and have pages load in less than 1 second, be responsive and easy to navigate.
You are ignoring load time.
Fast, fast, fast is the key — users will give your page two seconds to load. Beyond that, it’s a lost opportunity. Site speed can be impacted by many issues, like images, page elements and more. Check and evaluate the key factors of your site – conversion, usability and visibility.
You haven’t updated your website in a long time.
In today’s highly competitive online market, whether you have a big corporate website or a blog for your brand, to stay competitive, your site needs to keep fresh in terms of both looks, functionality, and your visitor’s expectations.
Pay attention to design trends, analyse your user data and feedback and use that to optimise their user experience, and make sure your website is mobile-friendly.