Promoting your business is a must if you want to stand apart from your competitors and out to your customers. A leading reason every business needs a blog is to increase its visibility. The more blog content you create, the more opportunities you have to show up in search engines and drive organic traffic to your website. PLUS content is the most crucial driver of SEO.
Create a blog
To create a lucrative business blog, you need to include educational content, in your brand voice, around questions and terms your ideal customers are searching in Google.
Here are some ideas on what to include:
- How-tos and instructional posts
- Lists of strategies and resources
- Q&A or interview writeup with industry experts
- Thought leadership posts
- Guest posts from partners or community members
- Customer testimonials or case studies
Get online customer reviews.
Reviews are so important for small and local businesses; Let your happy clients tell your wider audience how great your business is so that you don’t have to! A positive customer review will serve as more than a glowing review when testimonials or reviews are featured on product pages and across social media; it can secure a competitive edge, develop brand recognition, improve growth, engagement and sales, and grow loyalty.
Promote your business on social media
This is a no-brainer – if you are operating a business in 2021 – you MUST be on Social media. Firstly, it’s generally easy to use but most importantly, its a free way to promote your business. There are 3.81 billion people actively using social media globally, with Facebook, Instagram, LinkedIn, and Twitter being the most popular platforms for business. However, make sure you consider using other sites that might be specific to your business, such as Pinterest or Reddit.
Join online communities
Online communities are generally powered by exchanging and sharing content and information – which is why its a great idea to join groups relevant to your business or industry across social platforms like LinkedIn, Reddit, and Facebook. Not only will you have access to great insights and knowledge from people within your industry, its a great way to get answers and advice to problems or roadblocks – plus its a free way to network and meet like-minded people.
Try a micro-influencer marketing collaboration.
Your business can be a part of communities both geographically-based and niche-focused, and influencers are personalities within your niche. The key to partnering with influencers successfully in 2021 – is not about how many followers they have but about how genuine their influence is over their audience – regardless of its size. With small but strong followings, they are as powerful as you can get as their engagement levels tend to be high. Given that many micro-influencers create their content and manage their accounts, brands can easily connect with them and be featured more frequently.
Other businesses with the same client base as you make for excellent partners can be a simple way to grow your brand and community by leveraging the trust they have built within their social community. Use your time on social media to search these brands out, start conversations through direct message and engage with their community. Once you’re comfortable, suggest running competitions together and co-host events IRL and finally working out a system where you refer business to each other.