June 17, 2020 OITC Team

Leveraging Community is the New Currency with Tobi Skovron

In 2020 people are craving community more than ever. For anyone in business, we understand that building a community is a critical ingredient to achieving success. While monetary transactions are important, leveraging from your community can be considered a high-value currency, particularly for those businesses in infancy.

So why does community matter in business…

Your community is quick to help.

People, in general, have a huge impact on your life inside and outside of the workplace, and what those people bring to your life matters considerably, the same goes in business.
From sales to marketing to finance to logistics, there is so much that goes into running a successful business. This is where having a solid group of people – your community – can help, you benefit from access to a wealth of specialised knowledge. Think about those moments of panic or those troublesome questions or when obstacles present themselves, instead of relying on Google or attempting to reinvent the wheel, it’s much easier and more expeditious to go within your community and ask for guidance. You are more likely to receive practical, authentic and tested information.

Our OITC Suggestion:

Create a space where like-minded people can come together frequently either in-person or virtually to share wisdom and learn from one another.

It creates a sense of belonging.

Building a community and a sense of belonging is critical for companies of all sizes who want to retain their staff and customers, and requires much more than simply gathering people together in the same place or building your numbers on social media, The sense of being united and accepted by your partners or co-workers is essential to personal growth and community; it’s about creating a viable network of people and giving access to information, building relationships, supporting one another and sharing resources. Your community will provide an unwavering support network and a sense of partnership particularly in those hard times.

Our OITC suggestion:

People love to do business with other people, not with corporations. Leverage your community as a mechanism for creating new connections and customer advocates.

It reminds you; you are not alone.

Within our OITC partner community, we love to support each other. Often we can relate to each other’s struggles, learn from each other’s experiences, and build each other up to be our best selves.

In the past, there was a constant fear of giving away too much, however, nowadays these connections empower businesses to confidently and aggressively take risks, to be innovative, and recover from losses. By leaning on your community you realise you can create new solutions and offerings for customers and look at ways to help achieve more together.

Realising you not alone in the business game is crucial to progress.

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