May 18, 2020 OITC Team

Marketing Channels to Focus on Right Now

The strategic use of marketing channels affects how your products and services are presented to your consumers. To build a solid strategy you need to select the channels that will best engage your audience – this includes choosing channels based on the features of your industry, your brand’s purpose, who your target audience is and what their spending patterns and their needs are.

Here are our top 4 marketing channels to use right NOW to get noticed.

Podcasts

The demand for audio content has exploded in the last couple of years, and with that, we are seeing infinite personalities and brands create programs. why? Well, it’s arguably one of the best ways to slice through the enormous amount of online advertising clutter and is simply more personal and intimate than other forms of consuming content. Its a unique storytelling platform, and allows audiences to passively listen to content while they do other activities.

However, you don’t have to create a podcast to advertise on one. Many podcasts are now selling spots to brands. This is why you should carve out funds in your marketing budget to allow for podcast advertising. Remember, for your marketing campaign to have the most influence. like any advertising platform, you will want to select podcasts that share a commonality with your brand.

Messaging platforms

Has there ever been a better time than now to include Messaging platforms as part of your business? No. Simply put, with most of us spending a bulk of our day online, users are favouring to communicate in real-time. Where might you use them? think Facebook quick responses, Direct Messaging on Instagram and chatbots on websites.

People would preferably interact with your business when, where, and how it’s convenient for them. Messaging takes less time than a phone call, direct mail, and even email.
And for you the business owner, using instant messaging will produce a more agile business workflow, higher revenue earned, and a greater ROI.

Affiliate marketing

Affiliate marketing is a performance-based approach where an individual or brand works with another individual or brand to establish a commonly beneficial promotion. ( Confused, think Instragam or TikTok influencers)
Each person or brand can promote the other’s product or service on their platforms such as guest blogging or social media takeovers. Using this intends both parties benefit from the cross-promotion. Or, the affiliate brand or influencer could instead be rewarded for a specific metric (think clicks, audience engagement or sales, etc.).

Webinars

Webinars are fast becoming a popular tool to engage with audiences directly. If you are looking for a platform to educate and train, a webinar can help to provide something of value to your customers that a prerecorded video cannot. Webinars give you the chance to demonstrate and showcase your brand and product to a targeted, live audience. You can engage with them directly, gather feedback and answer all their questions at that moment.

And while they do need investment, time and resources, in the end, it is still a very cost-effective way to market your product or service, with many of the tools that are required to host a webinar are either free or cheap to use.

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