March 11, 2020 Christian Ravanal

Why Small Business Needs to be on Social Media

As a business owner, we know you’re continually looking for innovative ways to get your company’s brand on the radar of possible customers. In the current marketing landscape, nothing is more effective than using social media. It is a great way to communicate with your current clients and engage with potential clients.

Still not convinced… here are our main thoughts on why your business NEEDS be on social media.

1.It builds a personal connection with your customers.

It’s a fast way to be found by possible customers and allows you to form and nurture those connections. It is also a very accessible and personable tool particularly given the quantity of time we spend on our mobile phones.

Being personal with your customers means you can share photos and videos via your social media accounts, keeping people updated on your business’s current events and most recent specials or new products. This helps to create an important bond with your customers, it highlights how much you value them, and is a great way to increase potential sales.

2. You can share valuable content with your followers

Social media gives you unlimited opportunities to share authentic nad engaging content directly with your audience.

Wondering what sort of content you should share on social media? Here are two we think you should try right now.

  • User-Generated Content – Reposting customer-made content and crediting them in the posts, makes your customers feel “loved” and cared for by the brand.
  • Live streaming on IG and Facebook – Give live streaming a shot and use it to do Q&A’s with customers or employees, and/or product reveals etc.

The result is, of course, an increase in traffic, brand awareness and could lead to more sales or new partnerships.

3. Social media WILL increase your brand awareness

The more engaged your business is on social media platforms, the more likely you are to get more followers. By posting appealing content that adds value for your target audience, you are making your brand both more available for new leads and current customers. This can separate you from your competition by highlighting how your brand is distinct while strengthening that your business cares about its clients.

How do you choose where to focus? ask yourself these questions

What are the platforms your target customers are using?
How popular is the social media platform – will you get enough exposure?
Does this platform make sense for your brand?
How can this platform improve your brand awareness?

Nailing your brand awareness and content means there is a great chance that as people find you on social media, they will share your content and brand name with others, who will then begin to follow you as well. With so many people on social media every day, this gives you the greatest opportunity to reach more than half the world’s population.

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