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Watch and learn how to clean up Pardot sync errors.
In this episode, Theo walks us through the most efficient ways to fix the commonly seen sync errors such as duplication errors, invalid picklist values and validation errors in Pardot.



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In our latest Pardot Ninja hosted by OITC's CEO Theo Kanellopoulos - Theo walks us through how to set up and enable the Pardot Lightning app in an existing Salesforce Org and takes us through the steps to make sure it's being used correctly. Pardot in Lightning Experience supports your users to be more productive by keeping them within the Salesforce org.
Best of all, the set-up is remarkably quick, and you can feel proud that you're moving your business forward.


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For any business, alignment between Sales and Marketing can be a challenge. Customers who use Pardot can solve this problem by providing Sales with visibility, qualified leads, prospect engagement history and marketing-supported content. In this episode of Pardot Ninja - Theo Kanellopoulos walks us through how to successfully use Pardot automation to send more sales-ready leads down the funnel.

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Attention all Pardot users - Don't get too excited but you can now drag and drop within your emails to send lists! The Salesforce Lightning Email Builder has arrived. Looking to the future, Salesforce is focusing its efforts on providing tools to empower anyone with the ability to build. The new Email Builder experience is just that, a unique tool that enables its user to create content easily using the drag-and-drop editor. What's more exciting is that you don't need to have HTML experience.

Once you've set it up, you can check out how to use Email Builder here: https://youtu.be/FlStaE6Trto

This feature is currently only available for list emails but we’ll be keeping you up to date with any further updates as they launch.

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Are you looking for a way to limit the number of prospects you have in your Pardot database so you are only focusing on those most engaged with your business? In this episode of Pardot Ninja, OITC CEO Theo Kanellopoulos leads us through his helpful trick to combat the limit of mailable contacts you can have in the system at any time.


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In our latest Pardot Ninja, Theo guides us through one of the latest functional improvements within Pardot to help improve prospect mailability.
Watch and learn how to implement this function to view who within your list has hard bounced, who's opted out and much more.

View Salesforce Considerations for Upgrading Email Marketing Settings Here: https://help.salesforce.com/articleView?id=sf.pardot_mailability_guidelines.htm&type=5

#salesforce #pardot

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Continue to build your knowledge of Pardot Lightning Email Builder with our part-2 explainer video. Here OITC’s Pardot Specialist - Theo Kanellopoulos, walks us through how to add the relevant tabs straight into your Pardot app, how to add images first, create a template and much more!

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Do you want to track the effectiveness of a particular campaign? Using the Pardot form submission report, you can quickly determine how your campaigns are tracking and how many forms people complete before they convert into a sale.
In our latest Pardot Ninja OITC's CEO, Theo Kanellopoulos leads us through how to use the Pardot form submission report to achieve greater perceptibility inside Salesforce dashboards of daily form submissions by creating:

* Custom fields (Submission date, last submitted form, Form submissions)
* Enquiry form & List - Update form name and date
* Engagement program - increase form submission field by 1
* Report - Form submissions today (New Leads), Form submissions today (Existing Leads), Form submissions today (Existing Contacts)

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Watch our latest episode to see all the features of Pardot’s new landing page builder.
Perfect for those who don’t have HTML experience to build Pardot landing pages this is the perfect guide for you.

The main features include:

* Highly anticipated drag and drop complement feature
* Easily access Landing Pages from their associated Campaign Record.
* Upload images to your Landing Pages from your CMS
* Different Status options in the Landing Page Record.
* Ability to view statistics and engagement data for Landing Pages
* Ability to Clone, Unpublish and Delete Landing Pages


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