To create successful marketing campaigns, efforts should focus on collecting as much data as possible to make the right decisions to attract your ideal and existing consumers.
Watch our latest Pardot Ninja episode hosted by Out In The Clouds CEO - Theo Kanellopoulos. Theo demonstrates how-to Use UTM Parameters to Capture Lead Source in Pardot, so you can quickly determine where your traffic is coming from; ultimately, providing you with optimised, customer-focused marketing campaigns.
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