It’s impossible to ignore the sheer size of the opportunity presented by online shopping for modern businesses. However, because we live in a consumer-driven world, it can make online marketing for small retailers extremely challenging to find their place and voice in amongst the infinite marketing messages thrown at buyers daily. If you haven’t already introduced e-commerce into your retail business, now is the time!
Here are three amazing marketing tips to help you increase your online retail sales:
Use social media to your advantage.
Your marketing strategy shouldn’t be to just post on social platforms. You need to come up with a plan and use each platform to your advantage. Think about what you’re selling and work from there. If you run a clothing boutique or retail furniture business, you’ll focus on visual platforms like Instagram, Facebook, and Pinterest. Your best engagement will likely be on Instagram, and your best performing ads will probably come from Facebook.
- Test out each social media platform, and recognise where you get the best results on sales and engagement.
- Create user-generated content: Your customers and loving followers will post content on social media, make an effort to reshare that content with your audience.
- Study your analytics/ insights: See which demographic is engaging with your content on which platform and be strategic with what you continue to post.
- Get interactive: Give live streaming on Facebook & Instagram a shot and use it to do Q&A’s with customers – let them ask you questions about your products.
Don’t forget to be locally relevant.
If you also have a physical business location, being locally relevant is essential to your online marketing plan. Localising your e-commerce site means making your online content related to your local audience and customers. Local marketing helps to secure your business in your local community.
- Add your location to your website & social platforms
- Add yourself to third-party websites and local directories – so you don’t miss out on any potential buyers.
- Make sure you add Google my business – GMB is a free tool that lets you manage how your business appears on Google Search and Maps.
- Use social media to promote your location – by tagging your business name, tagging the location of each post.
- Use Local SEO to optimise your website to position for locally-relevant terms and keywords.
Keep returning buyers through smart remarketing.
Remarketing is the perfect vehicle to remind your buyers that they have purchased from you before and prompt them to remember why they should buy again. ( in a non-pushy way). Remarketing is cost-effective and drives results.
- Use remarketing to target users who have visited your website, or specific pages on your website, with ads to bring them back to convert into sales:
- Pay attention to who is opening your Email/CRM: retargeting allows you to show ads to subscribers who have opened your emails.
- Social Media Retargeting displays ads on social networks to users who have visited your site without converting.
- Use your social media content as an organic way to give your customers all the tools they need to make good use of your product/service and will ensure they come back.