See what content we think you should be creating and sharing in 2023. Social media is one of the most vital tools for any business. It’s how we engage with buyers and audiences. It’s how we build confidence and connection. When you include a mix of different content styles on various platforms, you will likely…
Innovation creates opportunities for greater efficiency, cost reduction and a more committed and productive environment. With so many excellent innovative workplace practices floating around, it can take time to figure out which are worth pursuing. So we thought we would suggest our favourite 3 to help get your innovation started in 2023! There’s one to…
How can you prepare your business for the upcoming holiday season? Embrace automation! Automation takes care of the busy work when your team is away, including marketing emails, social media, customer communications, moving data between applications, or pulling data from your website for analysis when you return. Start by creating a plan for December and…
If you’re in the world of Digital Marketing, you’re well aware of how quickly trends can change. So each year, the team at OITC likes to put together a list of trends we’ve read, noticed or anticipate will lead the charge in any marketing efforts in the coming years. Here are our predictions for 2023:…
In the last few years, tech advancements have cultivated entirely new ways for experts and patients to connect – from text messaging to video conferencing to virtual reality. Alongside this tech boom in healthcare, many small business owners have too started to embrace the value of the tech available in the workplace; we see more…
Thanks to the pandemic, a new set of consumer and workers’ expectations pushed industries into an unprecedented digital transformation – forcing companies of all sizes to rethink how to draw, retain, and manage talent.
Staying up-to-date on the latest social media trends can help fuel your marketing strategy, keep ahead of your customers and stay on top of trending items. So what can we anticipate for the future of social media, and how does that impact your marketing strategy? Quick Thoughts:➖ There are significant shifts towards prioritising privacy for…
Marketing Automation continues to play a key role in business as businesses hustle to create a more engaging, targeted, and personalised experience for their customers. So what can you expect from marketing automation in the near future? Hyper-personalisation. In an overcrowded e-commerce and content world, your customers search for brands that provide a more personalised…
What is the Metaverse, and what do you need to know about it? Simply put, a metaverse is a network of 3D virtual worlds focused on social connection. ➖ The Metaverse allows a new and radical democracy of space and physical presence – we can create spaces that will enable everyone – in even the…
They take time for themselves. There is something singular about successful entrepreneurs – they are generally always busy and recognise that to be successful, it takes a tremendous amount of grit and sacrifice, yet the most influential entrepreneurs understand they need time for themselves to recharge. When they recharge – they can indeed be present for…
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