Generative artificial intelligence (AI) can potentially change the global economy significantly. In an interview with Clara Shih, the CEO of Salesforce AI, she shares her key insights on how businesses can navigate the AI landscape and lead their organizations into an AI-driven future. The interview highlights the importance of ethical implementation, deriving business value from…
Have you been putting those CRM optimisations to the side? Now is the time to use your FY23 budget to boost your existing platform. Upgrading and optimising your Salesforce CRM has many advantages, including gaining valuable insights into customer behaviour and preferences and allowing you to identify new opportunities for cross-selling and up-selling. Plus, reducing…
Connectivity has become a buzzword everywhere in our daily lives. From smartphones to smart homes, we are always looking for ways to stay connected and informed, and our workplaces are no exception. In fact, the need for reliable connectivity has never been greater, especially as businesses continue to welcome remote work and digital transformation. Whether…
With Salesforce Digital Engagement, businesses can create a seamless customer experience and foster stronger customer relationships, ultimately driving customer satisfaction and loyalty. According to Salesforce, 84% of customers say the company’s experience is as important as its products and services. Salesforce Digital Engagement allows you to connect with customers instantly. It provides real-time support and…
We all know that delivering exceptional customer experience leads to increased revenue. But have you ever wondered who deserves credit for these successes? Marketers might say it’s their advertising campaigns and branding efforts, while product teams could point to specific features that boost customer satisfaction. And, of course, sales teams will claim they’re bringing in…
Salesforce has announced the launch of its latest AI product, EinsteinGPT, which uses the large language model from OpenAI to power its new generative AI tool. This innovative technology will be context-aware and available across Salesforce’s application suite, including CRM offerings, Tableau and Slack. With EinsteinGPT, Salesforce hopes to improve customer engagement and boost business…
Why does creativity mean productivity in the new workplace, and how can technology boost creativity? Creativity and productivity are no longer separate concepts but two sides of the same coin. By recognising the importance of creativity when looking to improve productivity and innovation, you can build a culture full of creativity and a ‘want‘ to…
– Our key takeaways from the Salesforce Spring Release 2023. With rising costs, inflation, and increased scrutiny to the bottom line, businesses are under pressure to deliver success now. At the same time, customers expect seamless and personalised experiences from brands in every industry. The Salesforce Spring Release 2023 provides concrete solutions to help drive…
Salesforce has significantly updated its Sales Cloud, Service Cloud, Flow & Deployments, and Account Engagement products. Here we take a closer look at each of these products and the exciting new updates. Sales Cloud Sales features and productivity tool updates include: Service Cloud A range of customer service features and AI-powered tools have been updated,…
The rise of cloud-based solutions has led to the development of new and innovative technologies. Machine learning, artificial intelligence, and the Internet of Things are just a few examples of the exciting advancements in the cloud. For any size business, cloud-based solutions are becoming increasingly ubiquitous and for a good reason. They offer convenience, flexibility,…
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