Working together is key to success in any workplace. Nowhere is this clearer than in marketing, where teams come together, share ideas, and get creative. But what makes it all work so smoothly? Salesforce has the answer with its marketing tools, making teamwork behind the scenes easy and effective. Before we delve into the specifics…
Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will remain relevant in 2024 and beyond. While inboxes may seem oversaturated, and as Gen Z and younger generations increasingly rely solely on TikTok as their primary source of information, traditional email marketing faces a…
How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…
The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you. Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…
Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just about the festivities—it’s the ideal time for strategic marketing. Not capitalising on holiday marketing strategies could mean missing out on significant opportunities. Enter marketing automation—a game-changer that’s often underutilised but crucial for any successful…
TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…
This month, we’ve been dissecting the art of growing a small business. It’s not always an easy journey but it can lead to incredible success. To shed light on this topic, we’ve turned to Theo Kanellopoulos, our CEO at OITC, who shared some invaluable advice. Outcome Over Everything First, Theo encourages small businesses to put…
Branding is so much more than creating an attractive logo or investing heavily in advertising. For a thriving business, adopting a robust brand mission and maintaining a consistent narrative that resonates across all aspects of customer interaction is essential. Why Prioritise Your Brand? Establishing true identity Your brand bestows genuine identity upon your business, setting…
Salesforce Marketing Cloud is more than a marketing platform; it’s a strategic ally for elevating your business success. Let’s examine why you should use Salesforce Marketing Cloud for your business.
Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…
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