“Personalised customer communication is no longer a luxury – it’s a necessity. As we navigate these challenges, Our team at OITC is finding ways to focus on what our customers prefer, use data intelligently, make the most of automation, and understand that personalisation pays off. Through this journey, we’re creating an improved experience for both…
People want a seamless and unified journey that matches their wants, from social media and emails to websites and apps – this is where Marketing Cloud steps in – it’s a solution that can change the game, improving your CX strategy and taking your brand’s connection with customers to new heights. On a scale of…
The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…
Are you ready to elevate your customer experience and set your brand apart in today’s competitive landscape? Here we uncover the latest trends that will change how you connect with your audience moving forward. From interesting videos to personalised content and seamless automation, we’ll guide you through the transformative strategies that create lasting impressions and…
How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…
Generative artificial intelligence (AI) can potentially change the global economy significantly. In an interview with Clara Shih, the CEO of Salesforce AI, she shares her key insights on how businesses can navigate the AI landscape and lead their organizations into an AI-driven future. The interview highlights the importance of ethical implementation, deriving business value from…
Have you been putting those CRM optimisations to the side? Now is the time to use your FY23 budget to boost your existing platform. Upgrading and optimising your Salesforce CRM has many advantages, including gaining valuable insights into customer behaviour and preferences and allowing you to identify new opportunities for cross-selling and up-selling. Plus, reducing…
Connectivity has become a buzzword everywhere in our daily lives. From smartphones to smart homes, we are always looking for ways to stay connected and informed, and our workplaces are no exception. In fact, the need for reliable connectivity has never been greater, especially as businesses continue to welcome remote work and digital transformation. Whether…
With Salesforce Digital Engagement, businesses can create a seamless customer experience and foster stronger customer relationships, ultimately driving customer satisfaction and loyalty. According to Salesforce, 84% of customers say the company’s experience is as important as its products and services. Salesforce Digital Engagement allows you to connect with customers instantly. It provides real-time support and…
We all know that delivering exceptional customer experience leads to increased revenue. But have you ever wondered who deserves credit for these successes? Marketers might say it’s their advertising campaigns and branding efforts, while product teams could point to specific features that boost customer satisfaction. And, of course, sales teams will claim they’re bringing in…
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