2024 and Beyond with Salesforce

2024 and Beyond with Salesforce

How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…

Our Picks from Spring ‘24 Release for Salesforce

Our Picks from Spring ‘24 Release for Salesforce

The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you.  Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…

Automate Your Holiday Marketing!
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Automate Your Holiday Marketing!

Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just about the festivities—it’s the ideal time for strategic marketing.  Not capitalising on holiday marketing strategies could mean missing out on significant opportunities. Enter marketing automation—a game-changer that’s often underutilised but crucial for any successful…

Salesforce News!
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Salesforce News!

TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…

How to Create a Purpose-Driven Brand

How to Create a Purpose-Driven Brand

Branding is so much more than creating an attractive logo or investing heavily in advertising. For a thriving business, adopting a robust brand mission and maintaining a consistent narrative that resonates across all aspects of customer interaction is essential. Why Prioritise Your Brand? Establishing true identity Your brand bestows genuine identity upon your business, setting…

The Power of Salesforce ServiceGPT in Customer Service.
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The Power of Salesforce ServiceGPT in Customer Service.

Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…

10 Key Takeaways from Salesforce’s Dreamforce 2023.
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10 Key Takeaways from Salesforce’s Dreamforce 2023.

If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…

Future-Proofing Your Marketing Strategy: Lessons from Theo

Future-Proofing Your Marketing Strategy: Lessons from Theo

Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving landscape successfully, we asked our CEO & marketing guru, Theo Kanellopoulos, about how to adapt and thrive in the dynamic world of online marketing. Lesson 1: There Is No Such Thing as “Set and…

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