Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will remain relevant in 2024 and beyond. While inboxes may seem oversaturated, and as Gen Z and younger generations increasingly rely solely on TikTok as their primary source of information, traditional email marketing faces a…
Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just about the festivities—it’s the ideal time for strategic marketing. Not capitalising on holiday marketing strategies could mean missing out on significant opportunities. Enter marketing automation—a game-changer that’s often underutilised but crucial for any successful…
TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…
“Personalised customer communication is no longer a luxury – it’s a necessity. As we navigate these challenges, Our team at OITC is finding ways to focus on what our customers prefer, use data intelligently, make the most of automation, and understand that personalisation pays off. Through this journey, we’re creating an improved experience for both…
People want a seamless and unified journey that matches their wants, from social media and emails to websites and apps – this is where Marketing Cloud steps in – it’s a solution that can change the game, improving your CX strategy and taking your brand’s connection with customers to new heights. On a scale of…
With Salesforce Digital Engagement, businesses can create a seamless customer experience and foster stronger customer relationships, ultimately driving customer satisfaction and loyalty. According to Salesforce, 84% of customers say the company’s experience is as important as its products and services. Salesforce Digital Engagement allows you to connect with customers instantly. It provides real-time support and…
Salesforce has announced the launch of its latest AI product, EinsteinGPT, which uses the large language model from OpenAI to power its new generative AI tool. This innovative technology will be context-aware and available across Salesforce’s application suite, including CRM offerings, Tableau and Slack. With EinsteinGPT, Salesforce hopes to improve customer engagement and boost business…
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