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Salesforce News!

TikTok announces new integration for advertisers using Salesforce Marketing Cloud.

Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time.

This partnership is a big leap forward in helping advertisers do more with TikTok. It’s all about making advertising on TikTok even more powerful and giving businesses the tools they need to succeed.

Key points from the announcement:

  • TikTok has unveiled a new lead generation integration for Salesforce Marketing Cloud to help businesses turn their TikTok audiences into high-value customers.
  • This integration offers a no-code solution for TikTok advertisers. It allows them to transfer leads directly to Salesforce Marketing Cloud, which delivers personalised, relevant, and engaging experiences using AI and first-party data.
  • The goal of this integration is to provide immediate actionability and increase the likelihood of conversion for Salesforce Marketing Cloud customers.
  • The TikTok Lead Generation solution simplifies the conversion funnel for Salesforce clients.
  • It will be available on AppExchange, Salesforce’s enterprise cloud marketplace, for businesses using Salesforce Marketing Cloud.
  • Key benefits of this integration include:
    • No-code integration for user-friendliness and quick setup.
    • Real-time lead transfer from TikTok to Salesforce Marketing Cloud.
    • Fast follow-up with instant access to leads for sales and marketing teams.
  • The integration is designed to help brands reach and engage with new audiences on TikTok and turn them into leads, enhancing their customer base.
  • Businesses are encouraged to take this opportunity to harness the power of TikTok with Salesforce to streamline their lead generation process and improve conversion rates.
  • For more information and to get started with the integration, businesses are advised to reach out to their TikTok representative or Salesforce Account Executive.

What might the benefits be?

  1. Get More Leads Easily: Businesses can easily grab leads from TikTok users who are really into what they see. These leads are then quickly sent to Salesforce Marketing Cloud, so there’s no delay or chance of losing potential customers.
  2. No Tech Skills Needed: You don’t need to be a tech wizard to set this up. It’s designed to be super simple, so your marketing team can do it without coding skills. That way, they can focus on turning leads into customers.
  3. Speedy Follow-Up: When you get a lead from TikTok, your sales and marketing teams can reach out right away. Quick responses increase the chances of turning those leads into loyal customers.
  4. Personalised Interactions: Salesforce Marketing Cloud uses smart technology to create personalised and engaging experiences for your customers. By connecting TikTok leads, you can make your interactions even more tailored, which keeps customers happy and loyal.
  5. Reach a Bigger Crowd: TikTok has a huge and diverse user base. This integration helps you connect with people you might not have reached through other means.
  6. Stay Ahead of the Game: Using TikTok and Salesforce together gives your business an edge. You can work efficiently with TikTok’s power, outperform competitors, and boost your lead generation and conversions.
  7. Manage Data Easily: All the lead data goes seamlessly and securely to Salesforce Marketing Cloud, making it a breeze to handle and analyse, helping you make better marketing decisions.

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