8 ways to build your online presence.
Improve your website navigation
Go through your site today and play with the navigation and make adjustments straight away if needed.
Look at this from a user’s perspective. How regularly do you visit a website and find the navigation is unclear? Make sure your navigation is straightforward and consistent. Not everyone enters your site through the home page, so keep navigation constant across the site and use clear page names to describe different elements of your site.
Do an image audit.
Your website images speak to your audience and communicate different information than your content. High-quality photos are incredibly engaging and can improve any website. From an impressive full-screen image on your homepage to a breathtaking photo gallery – this is an easy way to engage with your audience. Update any low-fi images or images that are outdated. Don’t have any new images; there are plenty of excellent stock image websites out there!
Create video content.
Start creating videos people want to watch.
If you want to make sure your site visitors understand what your business is all about, try adding a video background to your website. Its ultimate storytelling device can quickly get your brand’s message over to your audience. Additionally, think about product reviews, How to use videos, customer testimonial videos, behind the scenes or event coverage videos.
Get your clients to talk about you.
Collect client testimonials and turn them into great content. If you don’t have any on hand, email, call or DM your clients now.
No one knows you better than your clients. They know what it’s like to interact with your business; they have employed your service and handled your product, so why not leverage their positive feedback to produce new business? After all, customers trust each other more than they trust your brand.
Use Live Video.
Don’t wait; jump online now and say hi to your community.
Right now, Live video has become an indispensable social media strategy for businesses, we’re all craving connectivity during this experience, and most are seeking out companies and brands they can trust. Keep people updated on your business’s current circumstances by going live – this will help create an essential bond with your clients and allow them to connect with you immediately.
Review how you sell.
When it comes to promoting a product or service for your business, it can seem like there are endless options. But, if you’re not getting the results, you want its time to think of new ways your potential buyers could benefit from your product and market those changes.
- Offer loyal customers an exclusive preview.
- Use a special introductory offer.
- Run a social media contest
- Offer a complimentary upgrade.
- Host a VIP online event
It’s time to adjust your mindset and messaging, whether with clients, potential clients, followers and subscribers. Instead of solely focusing on selling your product or service, provide a safe space by sharing stories, extending compassion and practical ideas. If you’re communicating B2B, perhaps share your thoughts on how your business is going, how you maintain a healthy work environment for your staff etc.
Check your content.
If we want your content to gain clicks, shares, and conversions, you need to figure out what your audience wants to see. Are you creating authentic content and telling l stories about your brand, your employees, your community causes, and your vision.