How to best promote an event on social media.

When it comes to social media event promotion, it’s a good idea to make a plan. Here are our essential steps to successfully promote your event on social media.

Start by choosing which social networks you would like to promote on.
Facebook, Instagram, LinkedIn, Twitter, TikTok and Snapchat all appeal to audiences differently and offer various tools to help you promote your event.

Create an event hashtag.
Come up with a hashtag that’s short, unique, and easy to understand. Once you choose one, stick with it! If you post anything relevant to your upcoming event, include your hashtag. Then, share the hashtag with your attendees, guests, panellists and event partners to help promote the event.

Update all your social profiles
The beauty of promoting on social media is it’s free. One easy way to promote is to update your social profile pages with the upcoming event info or link to where your followers can buy tickets.

Use Facebook Events
With roughly 2.85 billion monthly active users, Facebook events provide a great space to give all relevant event details, updates, FAQs and announcements to your guests in one place.

Create great supportive content.
With engagement being the word of the moment, you would be silly not to create highly engaging content to compliment your upcoming event.
You will want to include images in your posts for maximum engagement and space out your ticket sale posts with more general industry news or lifestyle content. Don’t forget to tailor content for each social network.

Invest in tools to streamline your process.
Social media tools can help you save time and make your event management less manual and more efficient. Use scheduling tools to plan out when posts should go live, use Canva or Adobe Spark to create and curate fun and diverse content.

Work with influencers
With brands working with influencers to promote products and services, it seems natural that it intersects with event promotions. With audiences wanting authentic content, using influencers to promote your next event is a great way to create genuine content that keeps potential attendees engaged without looking too filmy or sponsored. It also presents your event to a whole new set of eyes.