consumer behaviour

In 2021, consumers are searching for an emotional bond with brands more than ever before — and that connection is built on trust. By fostering absolute trust between you and your customers, their loyalty will improve, your bottom line will grow, and your employees will feel inspired. Here are our top tips on how to…

A Deloitte report highlighted that buyers influenced by social media are four times more likely to spend more on purchases. Moreover, the influence can be so high that 29% of consumers are more likely to purchase on social media directly. Over time, social media evolved from connecting friends to becoming a means to follow brands…