People don’t follow brands; they follow people – Find out what influencer marketing has in store.

People don’t follow brands; they follow people – Find out what influencer marketing has in store.

ByOITC Creative

People don’t follow brands; they follow people – and this year, this trend will continue to dominate and develop in new and exciting ways for businesses of all sizes. Live Shopping will become a staple for influencer campaigns. With new live streaming eCommerce features, Influencers will become the the-must-have partnership brands engage with to push…

Here is our list of the top trending influencer marketing trends.

Here is our list of the top trending influencer marketing trends.

ByOITC Creative

The Rise Of Micro-influencersThe key to micro-influencer success is in their name. They may be relatively micro in reach, but they genuinely influence people’s decision-making. With small but strong followings, they are as powerful as you can get as their engagement levels tend to be high. Given that many micro-influencers create their content and manage…

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