What content should you be creating?

Good content allows you to build trust, connect with your target audience, and acts as fuel for your other marketing strategies.

When you include a mix of different content styles on various platforms, you will likely attract a wider audience and build an engaging experience for those interacting with your business.

A good blog really works.
With hundreds and thousands of pieces of online content every day, it’s hard to break through the noise. But there are some really easy ways to get your audience to love your blogs. Through engaging and successful articles, you can improve the reader’s experience, build a faithful audience, and use your blog to help establish your brand and increase leads. A great place to start is to look into what your audience likes and for content similar you might want to write. Find the gaps, see what engages you as a reader, and start there. Your blog’s intention should be to educate and entertain your reader. If your posts are valuable and informative, you will have a steady stream of repeat traffic.

Video converts.
Video is undoubtedly more engaging as it appeals to our visual and auditory senses together. If you’re looking to up your content game, then video is your ultimate storytelling tool – you can quickly get your message across to your consumer. Try incorporating How to use videos, customer testimonial videos, behind-the-scenes and event coverage videos. All are great content examples to improve customer engagement and brand awareness – and the beauty is you can now easily snip it, re-use it and share across every social platform and get outstanding outcomes.

Podcasts are the fastest-growing medium online.
As our pace of living changes, people value their time more than anything else and want meaningful content to be easily available anytime. Listening is a sense that can be done on the move, following your customers anywhere they go. The best part is the limitless possibilities; by offering longer and conversational content, unlike the bitesize nature of video content, you can personally connect with your listeners and share honest and meaningful content through a natural style of promoting ‘sales’ messages.

Find ‘your’ micro-influencers.
The key to influencing now and in years to come has shifted to a focus on Micro-Influencing. They are the perfect vehicle to help distribute content. Why? Firstly, they are authentic, genuine and natural in their content and recommendations. Secondly, they tend to have solid and engaging followers, and finally and most importantly, they manage their content, so it’s an easy partnership to manage.

Don’t forget about images.
Good images are still a great way to increase engagement. While video is popular, with platforms like Instagram and Pinterest – A great image goes a long way in endearing your brand to customers. They can keep customers from quickly swiping past your post and missing your message and is by far the easiest to create – It’s as simple as grabbing your smartphone or camera and snapping a picture.

Let your customers talk for you.
No one knows you better than your clients. They know what it’s like to interact with you, your business; they have employed your service and have handled your product, so why not leverage their positive feedback to create new interest. Let your happy clients tell your wider audience how great your business is. When a testimonial is leveraged well on social media, it can earn your business a competitive edge, develop brand recognition, improve growth, engagement and sales, and grow loyalty. Use video or image-based testimonials on your social media and watch the immediate progress across all of your marketing goals and KPIs.