4.55 billion people worldwide now use social media; 400 million new users have come online within the last 12 months, according to smartinghits.com – making it impossible to ignore the influence of social media marketing and its role in planning business growth.
If you have ever wondered what a social media manager actually does, here are some apparent skills and responsibilities that all SM marketing managers need to maintain and look after daily.
When it comes to managing brand awareness, engagement, traffic, and signups, plus everything in between – you need to know how to plan, strategise and put those plans into action. That’s where having a solid social media strategy comes into play; part of your planning should include figuring out how to make sure your social media goals are aligned with your overall business goals.
As your brand’s voice for customers on social, one of the most critical tasks will be creating a community of loyal followers. You want to build a solid foundation of followers who will eagerly help spread the word about your product or service on social media.
Keep on it.
With Social media constantly evolving and trends changing daily, you need to handle the agile nature of the job – it might be hopping on a trending topic or quickly handling a public customer complaint. You need to know which emojis are on-trend,
what video styles people are into and anything else trending to get your message across clearly and engagingly.
Create & Curate.
At the core of every social media strategy is art content creation. Content is KING, and it’s what keeps your audience following, engaging, and interacting with your brand. Therefore, it’s essential to learn how to create content, from videos to GIFs to blogs and more.
Part of your role is constantly listening and monitoring what is happening online to prepare for your future content; this could be learning more about the language and behaviours of your audience, what your competitors are doing, collecting feedback from your audience, keeping tabs on industry news and developing trends.
Once your posts are out in the world, you will want to analyse their performance. First, determine the attention metric(s) your business wants to tie to your content strategy – this could mean focusing on how many clicks did they receive? How many likes, comments, and shares? And then how you will use those stats to make informed decisions in future campaigns.