Just because you have online traffic does not mean you can sit back and be complacent, you need to regularly review it, improve it and update it to ensure it is effective and is serving as an engaging sales tool.
Here are 9 questions you should always ask yourself to get the most out of your online traffic.
Are you using social media to its full advantage?
Now is the perfect time to form an intimate connection with your community online. We’re all feeling a little nervous about our lack of in-person connection. What we’re suggesting to our clients is to start Live Chats with your audience, ask your followers questions through Instagram stories or Facebook, formulate interactive surveys or questionnaires and produce short videos and post on Instagram Stories.
Does your site have excellent navigation?
Go through your site today and play with the navigation and make adjustments straight away if needed.
Look at this from a user’s perspective. How regularly do you visit a website and find the navigation is unclear? Make sure your navigation is straightforward and consistent. Not all online traffic enters your site through the home page, so keep navigation constant across the site and use clear page names to describe different elements of your site.
Are your images high quality?
Your website images speak to your audience and communicate different information than your content. High-quality photos are incredibly engaging and can improve any website. From an impressive full-screen image on your homepage to a breathtaking photo gallery – this is an easy way to engage with your audience. Update any low-fi images or images that are outdated. Don’t have any new images; there are plenty of excellent stock image websites out there!
Does your website have video content?
Start creating videos people want to watch.
If you want to make sure your site visitors understand what your business is all about, try adding a video background to your website. Its the ultimate storytelling device, and can quickly get your brands message over to your audience. Additionally think product reviews, How to use videos, customer testimonial videos, behind the scenes or event coverage videos.
Do you have any client testimonials?
Collect client testimonials and turn it into great content. If you don’t have any onhand, email, call or DM your clients now.
No one knows you better than your clients. They know what it’s like to interact with you, your business, they have employed your service and have handled your product, so why not then leverage their positive feedback to produce new business? After all, customers trust each other more than they trust your brand.
Are you using Live Video on Social media?
Don’t wait, jump online now and say hi to your community.
Right now, Live video has become an indispensable social media strategy for businesses, we’re all craving connectivity during this experience, and most are seeking out companies and brands they can trust. Keep people updated on your business’s current circumstances by going live – this will help to create an essential bond with your clients and allows them to connect with you immediately.
Is there a better way to market your product or service?
When it comes to promoting a product or service for your business, it can seem like there are endless options. If you’re not getting the results, you want its time to think of new ways your potential buyers could benefit from your product and market those changes.
- Offer loyal customers an exclusive preview.
- Use a special introductory offer.
- Run a social media contest
- Offer a complimentary upgrade.
- Host an exclusive online event
Are you actively engaging with your online community?
It’s time to adjust your mindset and messaging. Whether it’s with clients, potential clients, followers and subscribers, now is the time to keep communicating! If you send out weekly or daily emails with ideas, promotions, account statements, keep doing it. But instead of solely focusing on selling your product or service, provide a safe space by sharing stories, extending compassion and practical ideas. If you’re communicating B2B; perhaps share your thoughts on how your business is going, how you maintain a healthy and well work environment for your staff etc.
Does your content appeal to anyone?
With what’s transpiring in the world right now, one sure way to get people interested in you and your brand is to keep things light and entertaining. Laughter is a great healing force during dark times. Take this time to tell stories about your brand, your employees, your community causes, and your vision.