The strategic use of marketing channels affects how your products and services are presented to your consumers. To build a solid strategy you need to select the channels that will best engage your audience – this includes choosing channels based on the features of your industry, your brand’s purpose, who your target audience is and…
Branding is much more than just creating an eye-catching logo or spending thousands on a well-placed ad. In today’s business landscape, every flourishing brand should have a powerful purpose behind it and have consistency in its communication across all channels and customer experiences. Here are our top 5 BIG questions to ask yourself – to…
As thrilling as it is to start your own business, the reality can be a rude-awakening, and there are moments where you may not know exactly what you should be doing with your business to grow and be profitable. Having a mentor can help you build your skills as a leader, a strategist and as…
Workforces across Australia are currently preparing to slowly make the transition back into the workplace. Although it remains unknown what working in-office will look like as the weeks roll on, we do know that a healthy workplace must be a top priority for all business leaders. So how do we make it easier to stay…
If you’re looking to increase your online audience and boost your community engagement, here are our simple go-to’s we recommend you put in place now! Before we get there, there are a few elements you need to take into account: The industry you belong to will have an impact on the type of customer you…
Everyone is feeling the financial squeeze of the coronavirus crisis and given there is substantial talk of an economic downturn and a possible recession in Australia, we decided to delve into why some businesses can ride the wave and others are doomed to drown. Recessions tend to hurt almost all businesses, however for those clever…
With all kinds of businesses creatively learning to adapt within the coronavirus pandemic, we asked our OITC Founders to share the most valuable lessons they have learnt so far on how to keep a business running through challenging phases such as a global pandemic. Lesson 1: Don’t panic, but prepare for the worstOur first key…
As so many of us become accustomed to working from home, it’s important that we all know how to minimise distractions and stay focused. Here are some small changes to boost your WFH productivity levels: Write it all downWriting everything down not only stops you from forgetting details, but it also allows you to prioritise…
For many of us working from home maintaining a healthy boundary between work and life is proving to be impossible, especially with current guidelines asking us to stay in as much as possible. Our work and personal lives are suddenly blurred and it seems many of us want to avoid a WFH burnout; so therefore…
While the pandemic is shaking up business and consumer behaviour on a huge scale, as a business you may be asking yourself, what is my customer/audience looking for? In short, while most of us are confined to our homes, what we want most is to be informed and entertained. If you’re providing a service or…
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