Boosting sales through your online channels will make a massive difference to your bottom line. Nurturing, innovating and growing your online stores demands knowledge, time and innovation.
Here are our top eCommerce tips and ideas to create a killer eCommerce experience and strategy.
Make your eCommerce website mobile friendly.
In an age where everyone is on their mobile phone – you cannot afford to negate having a mobile-friendly e-commerce site. Your site should be designed with a mobile appearance in mind, be intuitive and easy to navigate for your shopper, and it should respond quickly to their data.
Add in live chat
Live chat gives your customers the chance to interact directly with your business one-on-one in real-time. Much like their in-person experience, you – the vendor – can answer their questions and offer information so your customers can make an informed choice. You can even use live chatbots to answer basic questions, which will point customers to your FAQs.
Automate your email marketing
Automating your emails will help drive more sales and successfully keep returning customers while saving you time and money. Send out a – Welcome to a non-buyer email or a reward email to thank and nurture return customers or win back disengaged customers. Create an email to convert disengaged customers and review your product and experience email after purchase.
Create an excellent customer support system
Outstanding customer experience will build trust and encourage repeat purchases. Make sure to develop a multichannel strategy and know where your customers are, whether that’s Facebook, Instagram, WhatsApp or Live Chat, and be there ready to answer their questions or to address their concerns!
Love your loyal customers
Loyalty programs provide a persuasive motivation for buyers to create accounts, continue to return, spend more, and engage with your brand, building a robust and long-lasting relationship. The best outcome is that those loyal customers then refer your business to others.
Pay attention to your checkout process.
If you’re looking to build a successful sales process online, you need to ensure that your visitors have a straightforward checkout process that doesn’t leave them frustrated. The last thing you want is your buyers abandoning their carts and leaving your site to find another store. Make sure you eliminate any distractions so they can concentrate on buying, use a progress bar, and remove the need for shoppers to register before checking out, keep the process simple and transparent and reduce alternative navigation in the last stages of the buying process.
Be present on Social Media.
Social media is the perfect companion for eCommerce and is a practical, inexpensive tool for establishing and maintaining brand identity. Given that most of your customers are on social media, these platforms can help your e-commerce business identify ideal customers, engage with them quickly, build trust, gain sales opportunities, and deliver quick support.
Offer Free shipping.
A creative strategy is to offer FREE shipping on any purchase. Free shipping positively impacts consumer behaviour and is proven to increase sales. The appeal of free shipping is easy to understand. Nowadays, consumers have begun to expect free shipping, and businesses are recognising its value in improving customer service and encouraging consumers to spend more.