Shopify has been on the cutting edge of integrations, technology, mobile responsive designs, themes, and optimisations and provides over 1 million people with the foundation to run an eCommerce business. Its subscription-based software allows you to set up an online store and sell products directly on your website or across multiple marketplaces and social media.
Efficiently keep on top of analytics and reports.
A vital part of any successful online store is tracking and understanding purchasing trends. Shopify reports organise your store’s data into meaningful graphs and tables. It outlines which of your products are selling, busy sale times, and where your visitors are coming from. Understanding how your store works can help you reduce unnecessary spending and increase your Shopify conversion rate.
Connect Shopify with Facebook.
If you’ve got a large social following, you can recreate your entire shop on your Facebook page with a ‘shop‘ tab. Your audience can buy straight from your page without having to leave Facebook – creating a seamless buying experience.
Download the cart abandonment app,
Download the cart abandonment app and set up a triggered email that automatically targets every customer who leaves an abandoned cart.
Sell through various channels.
Thanks to Shopify, your customers don’t have to leave their social media platform to make a purchase. The platform allows you to promote and sell on more than one platform – think eBay, Facebook and Messager. When targeting segmented audiences on various platforms, you have a greater chance of conversions.
Shopify’s plugins are one of their most vital features.
Shopify has over 1,200 apps available you can easily automate your tasks and focus your business. There is a range of apps from accounting to customer service, inventory, reporting, shipping, and more. These tools will simplify your life by providing you with the technology to scale your store.