Here’s a little outline for those unfamiliar with Reddit before we get into why it’s in our top 3 for social sharing in 2021…
Reddit is a social sharing website built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. The platform is divided into smaller communities called subreddits. A subreddit is a board dedicated to a certain topic.
And some stats to make you more intrigued:
- 430 million monthly active Reddit users worldwide (Reddit, 2019)
- Reddit ranks 6th among the most popular social media apps.
- 1.6 Billion Visits Between February 2018 to March 2019. …
- 10 Minutes is the Duration of an average Reddit visit length
- Reddit boasts more than 130,000 active communities.
So why are we really into Reddit this year?
Create genuine exchanges with your audience.
Redditors have the freedom to participate in virtually any way they want, from treating the platform as a news feed to being active participants who submit topics- which is exciting to social media marketers who love the idea of talking with potential customers and sharing original, high-value content.
Attract targeted niche audiences.
Reddit gives its users the ability to select the subreddits they see, allowing them to create a page that tailors content directly to their interests, which creates the perfect opportunity for marketers to engage in specific subreddits, making micro-targeting much easier. No work goes into finding qualified leads—they organise themselves into subreddits for you.
Ask Me Anything (AMA)
Ask Me Anything is one of the most popular and intriguing sections on the site. Anyone can go on it, present a certain aspect of their life and take direct questions from the audience – which opens the door for authentic interactions with your audience.
It’s about educating, not advertising!
Reddit is about sharing creative, educational or amusing, and valuable content for your target community – so save your promotional stuff for your online ad campaigns.
It’s free-market research.
One of the most valuable practices businesses use within Reddit is to ask communities questions and get direct feedback on different parts of your business, such as upcoming ad campaigns, web design, new products, and more.