How to Increase Social Media Engagement
Social media is the ultimate communication engine; it allows you to connect with your audience in real-time like no other selling tool. With social media leading the charge in marketing, it’s a great idea to learn how to use each platform correctly to boost your audience engagement effectively.
Follow brands you’d love to work with – Start a private DM conversation to let them know who you are and that you’re interested in working collaboratively.
Be consistent – Make sure you’re posting across stories and feed at least 2x per day; during peak times.
Find your optimal posting times – Even though Instagram uses an algorithmic timeline now, optimal posting times are still important.
Be sure to use stories – this has become the prevalent feature on Instagram, receiving 10x the views.
Reply to comments on your posts quickly – engage with people who are engaging with you – don’t wait, make sure you respond within a 2-4 hour window.
Go back in and like your comments after 24 hours – it’ll give your post another boost.
Use Instagram Live – stream videos in real-time and encourage your users to interact with you by commenting on your video.
Post during peak times – post during the times with the most reliable engagement, from Monday through Thursday, 8 a.m.–8 p.m. To avoid the lowest engagement times, don’t schedule before 6 a.m. and after 10 p.m. every day.
Video on Facebook – Facebook values user attention, which means videos with longer viewing durations will see a bump in the ranking. It recommends doing videos for 3min or longer.
Post consistently: Facebook is placing an increased value on repeat reviewers. If you can keep your viewership coming back, it’s safe to say that you’ll see an increase in your video rankings.
Use Facebook Live and Facebook Groups – are effortless ways you can improve your organic reach. Encourage followers to join your group, then run Facebook Live events for those who are interested and engaged.
Target your content – you want to engage with people who are intrigued by you, your business or industry, so be thoughtful when creating and sharing content.
Make your content engaging – Rather than copy and paste articles, include a catchy description, imagery or video and some relevant hashtags.
Providing value for people who find it – clearly communicate your brand story and value.
Use keywords to show up in relevant search results – identify the keywords and phrases your buyers use when searching for your products and services and use them across your content.
Target your content for the professionals you want to engage with people who you can turn into customers. Make your content relevant to them.
Get your long-form articles right- Include links to further reading/evidence in your articles. Unlike links in posts, links in articles aren’t subject to any algorithmic penalty.
Join other LinkedIn groups and share content there – Join various groups with people who match your target customer; you’ll create more chances to improve your awareness and your business.