We feel a little silly saying this- regardless of the size of your business, you need to have a website! And not just any website, in today’s climate, your buyer has certain expectations from their online experience, and sadly if you’re not meeting them, it’s easy for them to move on.
So, if you are looking to build a new startup website or make your current site more powerful, here are our tips on getting started and helping your website compete effectively in the online marketplace.
Decide on your ‘what’ & ‘why.’
What is the purpose of your site, and how will it improve your business? Will it generate more leads, offer valuable knowledge, does it need to encourage newsletter signups, or do you want people to buy from your online store? Whatever the situation, you need to be clear about the purpose of your website so you can create and build the site accordingly.
Produce Compelling Content.
Creating compelling content is more critical now than ever; Spend time producing effective content that gives valuable information in an exciting and inspiring way – and watch your audience stick around. Think – short videos, graphics, blogs, podcasts. Use your blog and various other parts on your website to showcase your credibility and thought leadership.
Know your audience.
It would be best if you determined desires, what things mean a lot to them, and what they don’t like, think about the tone and language style you will use to connect.
When you understand the way your target audience views the world, you can effortlessly create content they genuinely want to read.
Get Data hungry.
All website platforms can provide valuable insight into your audience.
Understanding how people end up on your website, how long they stay and what they’re choosing to interact, gives you valuable insight into how to move forward.
Make sure navigation is natural and logical.
Not everyone enters your site through the home page, so keep navigation constant across the site and use clear page names to describe different elements of your site. Also, use call-to-action buttons and text and always suggest the next steps.
Give your content some room to breathe.
Use white space to break up your content, use colour, and catch headings and separate information into paragraphs – small amounts of clear and concise text will better engage your audience. Remember, people, read differently on the web than in books or magazines.
Is your website mobile-friendly?
These days mobile devices are the favoured way to access content online. Your audience will expect a high level of functionality when browsing on their mobile, and of course, the clincher is Google prioritises mobile-friendly websites.
Connect your platforms.
Your website needs to offer social buttons to your readers. You should always anticipate that they will like what they see and want to share their thoughts on their social profiles; this, in turn, boosts your presence even further – for free!
Nobody likes fuzzy-hard to view imagery,
Your website images speak to your audience and communicate different information than your content. High-quality images are highly engaging and can improve any website.