Exploring why community matters to business in 2021.

While financial transactions are necessary for business, leveraging from your community can be considered a higher-value currency, particularly when in the start-up phase. And after a global pandemic, technology and digital solutions are providing the world with unprecedented infrastructures to help people connect and exchange with each other.

In business, a community mindset can help you shift an outdated mindset of treating people as categories to be inclusive and interactive by strengthening the trust-building process.

Let’s explore the ways a community can enhance you and your business.

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People, in general, have a meaningful impact on your life inside and outside of the workplace, and what those people bring to your life matters considerably; the same goes in business.
From sales to marketing to finance to logistics, there is so much that goes into running a successful business. Your community – can help; you can quickly benefit from access to a wealth of specialised knowledge, receive practical, authentic and tested information. Businesses are now looking for new ways to create organic engagements, client acquisitions and sales strategies that stand out within their market.

Create a real feeling of belonging.
If you want to retain staff and returning customers, creating a sense of togetherness requires much more than simply gathering people together in the same place or building your numbers on social media. Creating a real sense of being united and community is about creating a viable network of people and giving them access to you, your knowledge, building relationships, supporting one another and sharing resources. A community can provide an unwavering support network and a feeling of partnership, particularly in stressful times.

You are not alone on your journey.
Realising you not alone in the business game is essential to progress.
Previously in business, there was a persistent fear of giving away too much; however, now, these sharing a connection can empower businesses to confidently and aggressively take risks, be innovative, and recover from losses. You should be leaning on your community- doing this can help you create new solutions and offerings for your customers, partners and beyond.

Do these now to create a great community:
✔️ Create a space where like-minded people can come together regularly, either in-person or virtually, to share wisdom and learn from one another.
✔️ People love to do business with other people, not with corporations. So leverage your community as a mechanism for creating new connections and customer advocates.
✔️ Start including community initiatives in your strategy to help grow your ability to progress.