In a Post-COVID landscape and with the perpetual boom of social media, your consumers now have a higher expectation of the level of interaction and connection from the brands they choose to follow online. We know many small businesses and entrepreneurs just don’t have the time or the resources to have someone dedicated to being on social media 24/7, which is why we selected the TOP FOUR things you need to do to streamline—your social media strategy today.
Now is the best time to start thinking about how to best position your business on social media.
1.Set clear goals and intentions that make sense for your business.
Your social strategy needs to start with a defined clear outcome – What do you want from social accounts? This will make it easier to focus on what’s important – and what’s not when creating your content and will work to keep you and your team on track.
What to think about when setting goals.
- Look at each platform as separate entities. What you post on Instagram should be different to Linkedin.
- Work out your target audiences.
- What type of content you’ll use on each platform to reach them.
Examples of great goals.
- Build brand awareness.
- Create leads and sales.
- Grow your audience.
- Increase community engagement
- Send people to your website.
2.Research your target audience.
Creating personas is a great way to work out who you want to attract on social media. Think about their circumstances, motives, needs, and approaches to your content. A Persona will help you better understand and get closer to customers as real humans. Once you know who you’re talking to, you can quickly figure out the most appropriate way to communicate with them, what platforms or delivery method they prefer, style and tone of voice.
3.Find your social tools.
Not everyone has time to keep up with a posting schedule across multiple accounts, or are graphic designers, especially if you are looking to push out a large amount of content daily. So if you’re considering scheduling your content in advance, find the right tool. If you’re looking to create micro-video content, find an app that can do it efficiently. If you’re looking to add design elements to your content, download a design tool like Canva that does it all for you.
4.Continue to focus on engagement.
Yes, a plan is great, but social media platforms are designed for continuous engagement. That’s why likes, comments, shares and reposts are so powerful — because the more engagement you get, the better your posts will perform. We know it’s a huge undertaking, but you must dedicate time to interacting with your content online daily. With a solid plan in place, you may be surprised to find that managing your own social media presence isn’t as hard as it seems.