Excellent copy is the backbone of all marketing. So while it’s nice to have attractive images and video, you can’t completely ignore the text accompanying them.
Here are are the top copywriting trends for 2022.
Target the right audience.
The better you understand your target market, the more you’ll be able to focus your copy and reach the audience most likely to convert into customers. You can craft relevant campaign messages by doing the appropriate research, ultimately driving audience growth and better social media ROI.
Make your title count.
Make sure you put effort into your headlines – we live in a clickbait world.
Here are a few ideas to keep in mind:
- Embrace Numbers – for example – The top 5 copy trends in 2021. (it’s pretty clear what the article is about)
- Keep Social Media Headlines Short And Punchy – Shorter is better. People tend to scan a title or headline and only take in the first and last three words.
- Use fun, catchy words like, Embrace, Interesting, Innovative, Transformative, Effortless in your titles.
General copy is out!
You should always cater to a specific audience when creating strong Social Media copy. Apply this concept across all social media platforms; what works on Facebook won’t work on Twitter, what reads well on Linkedin will seem ridiculous on Tiktok. Knowing and anticipating the audience will help you decide on the “voice” to use.
Keep your words clear and tight.
Stay focused on your intention and goals. Keep your writing clear, concise, and discover a compelling angle to write from- the last thing you want to do to your audience makes them dig for your value proposition. ( Hint – don’t just copy and paste sections from the article or blog)
Be careful with hashtags.
While hashtags still have a function- there’s no need to use more than a few and stay relevant. We’d go as far as to say don’t use them anywhere bar Twitter in 2021. Similarly, emojis can help drive engagement and keep the kids happy. BUT Gone are the days of adding 20 emojis without adding meaning to the copy.
Know the basics of SEO.
Your copy on social media won’t directly help your SEO – but if it’s compelling, your audience will be more likely to amplify your content by sharing it further. In this way, your copy works to increase visibility, improve traffic, and generate backlinks – improving your SEO!
Blog posts remain one of the top ways to generate organic traffic. Next year, businesses will continue using their blogs to generate leads, boost traffic, and gain a better foothold on search engine results pages (SERPs).