Social media is the ultimate communication engine; it allows you to connect with your audience in real-time like no other selling tool. With social media leading the charge in marketing, it’s a great idea to learn how to use each platform correctly to boost your audience engagement effectively.
Here we break down the most effective ways to use each social media platform.
Firstly what does engagement look like across different social networks?
- Likes on YouTube
- Comments like and save on Instagram
- Lives and Shares on Facebook & Linkedin
- Mentions and retweets on Twitter
Identify your target audience – Know who you’re creating content for.
Tik Tok users love to learn – It’s not just about dancing. As a business, you can use the platform to educate your followers.
Create a hashtag challenge – One of the most fun and engaging components of TikTok is the push for collaboration and user-generated content.
Pay to advertise on TikTok – Use one of the following options – In-feed video ads, Branded hashtag challenge or a takeover, plus TopView ads.
Keep it current: If you want to get large amounts of traffic from Reddit, you have to keep your posts highly relevant.
Just post-worthy content – Short and boring content won’t perform well. It will get down-voted, and you’ll lose any valuable reputation karma points.
Don’t over-post: Reddit doesn’t like when people over post, keep your cool and interact reasonably on the platform.
Comment & reply to everyone -Activity on your Reddit post produces more activity.
Advertise – Most people don’t know that you can advertise on Reddit. If you would like to increase traffic to a post, you can advertise for a small amount.
Make a great thumbnail – Along with the title, it’s the first thing viewers see when they browse for videos and determine whether people watch the video.
Stay on top of events and trends – Trending events on YouTube are excellent sources of content for your viewers.
Collaboration is key – Working with partners is a great and easy way to increase your audience. Choose collaborators whose videos you enjoy and compliment your style and tone.
Pay attention to your analytics – If you want to improve your YouTube channel’s performance, you need to understand your data. Take time to go through your videos’ performance to understand what’s happening. That way, you can create content people want to engage with moving forward.
Engage with other peoples tweets – If you want other users to engage with your content, an excellent way to start is to interact with theirs first.
Retweet: Retweeting can be some of the most potent engagement you get on a post since it will carry your content to that users’ audience.
Keep them short and to the point – Keep your tweets short, add links, and not overuse hashtags.
Share other peoples links – If you find great content off Twitter, share it there and tag the brand/user who created it if possible.
Reply to tweets – Sending an actual response Tweet can be the most powerful and effective way to grow engagement. It lets your followers know that you’re listening.
Always use a hashtag – Hashtags are an essential part of Twitter, just like with Instagram. Twitter’s research found that Tweets with hashtags can increase engagement by almost 100% (2x) for individuals and 50% (1.5x) for brands.