Podcasts to listen to, to become a social media boss.

This year, Australia had 20.5 million social media users, with social media penetration in Australia at 80%. Those numbers are both exciting and daunting – which is why sometimes the best thing to do is get advice from people who really know what they’re doing.

Because we’re avid podcast listeners here at Out In The Clouds – here are our fav podcasts to listen to regularly to get all the social media & marketing guidance, tips and tricks you need.

The Goal Digger Podcast

Ideal for: Social Content Creators, Marketing Teams, and start-ups.
Released weekly, Host Jenna Kutcher brings productivity tips, social media strategies, business hacks and inspiring stories to help you design your ideal career. Jenna shares her concrete tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best-kept secrets, she interviews thought-leaders and successful people in the marketing industry.

Social Pros Podcast

Ideal for: Industry heads, digital advertisers and anyone marketing on social media.
Advanced enough for social media gurus but approachable enough for anyone familiar with the social media sphere. It is a must-listen for people working in social media marketing. The hosts interview social media strategists, talk industry trends, debunk social media myths and review case studies.

The GaryVee Audio Experience

Ideal for: Entrepreneurs, Business Owners, Start-ups & anyone who needs some kick-ass life advice.
CEO, investor, public speaker and all-around life-winner Gary Vaynerchuk has famously solidified himself as one of the leading entrepreneurs of our age. Through his podcast, he offers insightful information on the world of marketing and business to his listeners. The show is a mix of his #AskGaryVee, DailyVee video episodes, talks, interviews and fireside conversations.

How I Built This

Ideal for: Business owners, entrepreneurs, industry leaders, and anyone seeking inspiration.
Have you ever wondered how some of the world’s most influential brands got their start? How I Built, This provides its listeners with a chance to discover the stories behind now-huge businesses. Speaking to a different inventor/creator in each episode, we hear origin stories as told by the people who lived it.

Masters of Scale

Ideal for: Business owners, entrepreneurs, industry leaders, and anyone seeking inspiration.
Featuring some of the worlds best business-minded people & Iconic CEOs — from Nike to Netflix, Starbucks to Slack. They each share the stories & strategies that helped them grow from start-ups into global brands. Additionally, host Reid Hoffman ( LinkedIn cofounder) proves a different theory about how businesses scale on each episode.

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