Over time, social media has evolved from connecting friends to becoming the most influential tool a brand has to impact and attract buyers/ followers. For Marketers, social media is a goldmine for business intelligence and free insight into who your buyers are, how they interact with your business and what they respond with. Every piece of social content has the power to affect potential customers from the moment they stop scrolling through to purchasing.
So how do you get the most out of your latest social media strategy? Start here:
Treat Customers As Real Humans.
By taking the time to identify your audience, you’ll discover how easy it can be to build relationships with them on social media. Creating personas is a great way to work out who you want to attract on social media. They’re not just your customers; they are real humans – Think about their circumstances, motives, needs, and approaches to your content; once you know who you’re talking to, you can quickly deduce the best way to communicate with them, what platforms or delivery they prefer, style and tone of voice.
Dont Waste Time; Use Apps.
Not everyone has time to design, create, write and post across multiple platforms. If you’re looking to push out a large amount of content daily- consider scheduling your content in advance using a scheduling app. if you’re not interested in learning graphic design, use a design tool like Canva. If you’re looking to create micro-video content, find an app that can do it efficiently. Be resourceful – there is an app for everything!
Listen To Your Audience.
Social listening is one of the best practices to understand what your audience wants from you. All you have to do is monitor the social channels you’re on for mentions of your brand, rivals, products, and keywords associated with your business. With that information, you can put a social strategy into action that your audience will engage with; it can alert you to changes in how your brand is perceived online and identify gaps and potential opportunities
Successful Social media needs continued active engagement – which is why likes, comments, shares and reposts are so powerful — the more engagement you get, the better your posts will perform. The more followers you have, the more you will be viewed as a credible source when people are searching for your product within your industry. It might be a huge undertaking, but dedicating time to interact with your audience daily is what will separate your social strategy from the rest.