2024 and Beyond with Salesforce

2024 and Beyond with Salesforce

How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…

How to Create a Purpose-Driven Brand

How to Create a Purpose-Driven Brand

Branding is so much more than creating an attractive logo or investing heavily in advertising. For a thriving business, adopting a robust brand mission and maintaining a consistent narrative that resonates across all aspects of customer interaction is essential. Why Prioritise Your Brand? Establishing true identity Your brand bestows genuine identity upon your business, setting…

10 Key Takeaways from Salesforce’s Dreamforce 2023.
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10 Key Takeaways from Salesforce’s Dreamforce 2023.

If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…

Future-Proofing Your Marketing Strategy: Lessons from Theo

Future-Proofing Your Marketing Strategy: Lessons from Theo

Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving landscape successfully, we asked our CEO & marketing guru, Theo Kanellopoulos, about how to adapt and thrive in the dynamic world of online marketing. Lesson 1: There Is No Such Thing as “Set and…

Are you making the most of your remaining budget before EOFY?

Are you making the most of your remaining budget before EOFY?

Have you been putting those CRM optimisations to the side? Now is the time to use your FY23 budget to boost your existing platform.  Upgrading and optimising your Salesforce CRM has many advantages, including gaining valuable insights into customer behaviour and preferences and allowing you to identify new opportunities for cross-selling and up-selling. Plus, reducing…

The Role of Employee Experience in Delivering Exceptional Customer Experience.

The Role of Employee Experience in Delivering Exceptional Customer Experience.

We all know that delivering exceptional customer experience leads to increased revenue. But have you ever wondered who deserves credit for these successes? Marketers might say it’s their advertising campaigns and branding efforts, while product teams could point to specific features that boost customer satisfaction. And, of course, sales teams will claim they’re bringing in…

What can you do to improve innovation in 2023? 

What can you do to improve innovation in 2023? 

Innovation creates opportunities for greater efficiency, cost reduction and a more committed and productive environment.  With so many excellent innovative workplace practices floating around, it can take time to figure out which are worth pursuing. So we thought we would suggest our favourite 3 to help get your innovation started in 2023!  There’s one to…

How to Use Automation for a Stress-Free Holiday Season

How to Use Automation for a Stress-Free Holiday Season

How can you prepare your business for the upcoming holiday season? Embrace automation! Automation takes care of the busy work when your team is away, including marketing emails, social media, customer communications, moving data between applications, or pulling data from your website for analysis when you return. Start by creating a plan for December and…

What do the most successful people in business have in common?

What do the most successful people in business have in common?

They take time for themselves. There is something singular about successful entrepreneurs – they are generally always busy and recognise that to be successful, it takes a tremendous amount of grit and sacrifice, yet the most influential entrepreneurs understand they need time for themselves to recharge. When they recharge – they can indeed be present for…

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