If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss.
This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry.
Here are ten important insights from the event
AI’s Impact on Customer Engagement
Salesforce’s Einstein AI showed how AI can predict trends, improve customer service, and personalise marketing. It’s all about using data to make smarter decisions.
The Quest for Ethical Tech
Dreamforce 2023 discussed the importance of ethics and sustainability in tech. Responsible AI, data privacy, and environmental responsibility were key topics, highlighting the need for innovation with ethics in mind.
Enhanced Platforms for Business
Salesforce announced major platform improvements. They aim to make app development easier with Low-Code tools, streamline processes with Lightning Flow updates, and simplify data integration through MuleSoft.
Insights That Shape Industries
Visionary speakers at the event shared insights on the future of work and innovation across various industries. Their wisdom is set to reshape how businesses operate.
Trust in Data and AI
Dreamforce stressed the importance of trust in the age of data and AI. Salesforce’s principles prioritise user control, accuracy, human rights, and transparency to build trust.
Einstein 1 Platform’s Potential
The Einstein 1 Platform offers businesses the ability to leverage data, create low-code AI apps, and enhance customer management. Einstein Copilot, part of the platform, is designed to make work more efficient.
Data Cloud’s Impact
Significant improvements in Data Cloud, including Data Cloud-Triggered Flow and Data Graphs, promise to automate data integration and provide better insights into data relationships.
AI-Powered Marketing and Commerce
Salesforce introduced 26 AI features to Marketing and Commerce Cloud, aiming to create more personalised and engaging customer experiences.
Smarter Slack for Productivity
AI upgrades for Slack, such as thread summaries, channel recaps, and search answers, are designed to make work more efficient and help teams collaborate better.
Salesforce’s partnerships with giants like Google, AWS, and Databricks offer the potential for easier data sharing and provide powerful tools for users.
These ten insights from Dreamforce 2023 shed light on the future of CRM and technology, offering valuable lessons for businesses and professionals alike.