Where is marketing automation headed?

Where is marketing automation headed?

Marketing Automation continues to play a key role in business as businesses hustle to create a more engaging, targeted, and personalised experience for their customers.  So what can you expect from marketing automation in the near future? Hyper-personalisation.   In an overcrowded e-commerce and content world, your customers search for brands that provide a more personalised…

CRM trends you need to look out for to grow your business.

CRM trends you need to look out for to grow your business.

Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year. Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing…

Keep your customers coming back by embracing these trends.

Keep your customers coming back by embracing these trends.

Trends emerge in changing markets, demographics, technological advances, and evolving global behaviours and preferences. Like anything new, a new trend will need experimentation, discovery, or cost investments – offering powerful opportunities to create or update derivatives, services, campaigns, and company values.  What trends should you focus on now so you don’t find your business left…

Here are the trends to focus on when building a successful customer experience.

Here are the trends to focus on when building a successful customer experience.

Staying ahead of emerging customer experience trends is a vital part of creating and executing a successful strategy. Here are 5 trends to focus on right now: Omnichannel experiences.Businesses with the most effective omnichannel experiences maintain 89% of their customers, opposed to 33% retention for companies with weak omnichannel customer experience.The phrase “the customer is…

Why you need to align your employee experience to your customer experience.

Why you need to align your employee experience to your customer experience.

Is there a direct link between employee satisfaction, customer satisfaction and improved business performance? While most businesses focus heavily on customer experiences, you should never overlook your employee experience.  Here’s why.  Reason 1: Offering an excellent EX will result in delighted customers. From our experience – a happy and engaged employee will focus on improving…

What is a CRM? and why having one will make everyone happy!

What is a CRM? and why having one will make everyone happy!

Of all the available tools and solutions on the market – nothing can add more value than an intelligent CRM. A well-executed CRM can help your business in countless ways. Whether you’re a startup or a well-established enterprise, the most beneficial action you can take is to adopt an intelligent system that captures and nurtures…

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