Does Email Marketing Still Matter?
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Does Email Marketing Still Matter?

Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will remain relevant in 2024 and beyond. While inboxes may seem oversaturated, and as Gen Z and younger generations increasingly rely solely on TikTok as their primary source of information, traditional email marketing faces a…

2024 and Beyond with Salesforce

2024 and Beyond with Salesforce

How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…

Our Picks from Spring ‘24 Release for Salesforce

Our Picks from Spring ‘24 Release for Salesforce

The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you.  Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…

The Power of Salesforce ServiceGPT in Customer Service.
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The Power of Salesforce ServiceGPT in Customer Service.

Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…

10 Key Takeaways from Salesforce’s Dreamforce 2023.
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10 Key Takeaways from Salesforce’s Dreamforce 2023.

If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…

Our Key Takeaways from the 8th Edition of Salesforce Marketing Report
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Our Key Takeaways from the 8th Edition of Salesforce Marketing Report

The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…

Keep Your Customers Coming Back & Embrace These Engaging Trends.

Keep Your Customers Coming Back & Embrace These Engaging Trends.

Are you ready to elevate your customer experience and set your brand apart in today’s competitive landscape? Here we uncover the latest trends that will change how you connect with your audience moving forward. From interesting videos to personalised content and seamless automation, we’ll guide you through the transformative strategies that create lasting impressions and…

How to Develop a Successful Business Growth Strategy.

How to Develop a Successful Business Growth Strategy.

How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…

6 Ways to Use Connectivity to Enhance the Workplace Experience 

6 Ways to Use Connectivity to Enhance the Workplace Experience 

Connectivity has become a buzzword everywhere in our daily lives. From smartphones to smart homes, we are always looking for ways to stay connected and informed, and our workplaces are no exception. In fact, the need for reliable connectivity has never been greater, especially as businesses continue to welcome remote work and digital transformation. Whether…

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