The Power of Salesforce ServiceGPT in Customer Service.
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The Power of Salesforce ServiceGPT in Customer Service.

Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…

10 Key Takeaways from Salesforce’s Dreamforce 2023.
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10 Key Takeaways from Salesforce’s Dreamforce 2023.

If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…

Our Key Takeaways from the 8th Edition of Salesforce Marketing Report
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Our Key Takeaways from the 8th Edition of Salesforce Marketing Report

The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…

Keep Your Customers Coming Back & Embrace These Engaging Trends.

Keep Your Customers Coming Back & Embrace These Engaging Trends.

Are you ready to elevate your customer experience and set your brand apart in today’s competitive landscape? Here we uncover the latest trends that will change how you connect with your audience moving forward. From interesting videos to personalised content and seamless automation, we’ll guide you through the transformative strategies that create lasting impressions and…

How to Develop a Successful Business Growth Strategy.

How to Develop a Successful Business Growth Strategy.

How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…

6 Ways to Use Connectivity to Enhance the Workplace Experience 

6 Ways to Use Connectivity to Enhance the Workplace Experience 

Connectivity has become a buzzword everywhere in our daily lives. From smartphones to smart homes, we are always looking for ways to stay connected and informed, and our workplaces are no exception. In fact, the need for reliable connectivity has never been greater, especially as businesses continue to welcome remote work and digital transformation. Whether…

The Role of Employee Experience in Delivering Exceptional Customer Experience.

The Role of Employee Experience in Delivering Exceptional Customer Experience.

We all know that delivering exceptional customer experience leads to increased revenue. But have you ever wondered who deserves credit for these successes? Marketers might say it’s their advertising campaigns and branding efforts, while product teams could point to specific features that boost customer satisfaction. And, of course, sales teams will claim they’re bringing in…

Where is marketing automation headed?

Where is marketing automation headed?

Marketing Automation continues to play a key role in business as businesses hustle to create a more engaging, targeted, and personalised experience for their customers.  So what can you expect from marketing automation in the near future? Hyper-personalisation.   In an overcrowded e-commerce and content world, your customers search for brands that provide a more personalised…

CRM trends you need to look out for to grow your business.

CRM trends you need to look out for to grow your business.

Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year. Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing…

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