Connectivity has become a buzzword everywhere in our daily lives. From smartphones to smart homes, we are always looking for ways to stay connected and informed, and our workplaces are no exception. In fact, the need for reliable connectivity has never been greater, especially as businesses continue to welcome remote work and digital transformation. Whether…
We all know that delivering exceptional customer experience leads to increased revenue. But have you ever wondered who deserves credit for these successes? Marketers might say it’s their advertising campaigns and branding efforts, while product teams could point to specific features that boost customer satisfaction. And, of course, sales teams will claim they’re bringing in…
Marketing Automation continues to play a key role in business as businesses hustle to create a more engaging, targeted, and personalised experience for their customers. So what can you expect from marketing automation in the near future? Hyper-personalisation. In an overcrowded e-commerce and content world, your customers search for brands that provide a more personalised…
Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year. Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing…
Trends emerge in changing markets, demographics, technological advances, and evolving global behaviours and preferences. Like anything new, a new trend will need experimentation, discovery, or cost investments – offering powerful opportunities to create or update derivatives, services, campaigns, and company values. What trends should you focus on now so you don’t find your business left…
Here are our reliable tips for business owners to grow and refine business activities as we head into a new year. Grow your online audience with an effective landing page Focus on designing a great looking landing page to compliment an upcoming campaign, e.g. live-stream event, podcast and a new product or service. Add an…
Improve your website navigation Go through your site today and play with the navigation and make adjustments straight away if needed. Look at this from a user’s perspective. How regularly do you visit a website and find the navigation is unclear? Make sure your navigation is straightforward and consistent. Not everyone enters your site through…
Staying ahead of emerging customer experience trends is a vital part of creating and executing a successful strategy. Here are 5 trends to focus on right now: Omnichannel experiences.Businesses with the most effective omnichannel experiences maintain 89% of their customers, opposed to 33% retention for companies with weak omnichannel customer experience.The phrase “the customer is…
Is there a direct link between employee satisfaction, customer satisfaction and improved business performance? While most businesses focus heavily on customer experiences, you should never overlook your employee experience. Here’s why. Reason 1: Offering an excellent EX will result in delighted customers. From our experience – a happy and engaged employee will focus on improving…
Of all the available tools and solutions on the market – nothing can add more value than an intelligent CRM. A well-executed CRM can help your business in countless ways. Whether you’re a startup or a well-established enterprise, the most beneficial action you can take is to adopt an intelligent system that captures and nurtures…
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