Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year.
- Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing services, chatbots, call services, whiteboards — in short, with all sorts of tools that will allow you to communicate with customers over several different platforms, drive cross-team collaboration during the entire sales cycle, and so on.
- Easy to use features – simplified options that are not inferior to complex CRMs in terms of capabilities and can help reduce the time spent onboarding employees and getting the desired results much faster.
- Self-service options for customers -some of us prefer finding answers to our questions ourselves instead of getting help from someone else.
- It’s only logical for CRM systems to go mobile, too – like everything else in business, it’s now imperative to access critical business information no matter where you are, without running around looking for a desktop. – this leads to a collaborative work environment and enables sales reps to close deals with fewer interactions.