Where is marketing automation headed?

Where is marketing automation headed?

Marketing Automation continues to play a key role in business as businesses hustle to create a more engaging, targeted, and personalised experience for their customers.  So what can you expect from marketing automation in the near future? Hyper-personalisation.   In an overcrowded e-commerce and content world, your customers search for brands that provide a more personalised…

CRM trends you need to look out for to grow your business.

CRM trends you need to look out for to grow your business.

Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year. Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing…

Here’s how to improve tech adoption for sales teams.

Here’s how to improve tech adoption for sales teams.

According to Salesforce, here’s how to improve tech adoption for sales teams. Let customer-centricity drive tech adoption. Customer-centricity enables you to align your business’s processes and services with customer expectations. Keeping the customer journey and needs at the core of your digitalisation efforts can help you deliver convenient and personalised experiences – creating a stickiness…

10 tips on improving team efficiency & productivity according to Salesforce.
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10 tips on improving team efficiency & productivity according to Salesforce.

As one of the largest enterprises in the world and a leader in developing productive and seamless experiences for customers, we lean on Salesforce’s guidance on how to encourage and enhance workplace efficiency and productivity.   Start by choosing, hiring, and leading a team ready to collaborate. An attitude of gratitude goes a long way at…

What is a CRM? and why having one will make everyone happy!

What is a CRM? and why having one will make everyone happy!

Of all the available tools and solutions on the market – nothing can add more value than an intelligent CRM. A well-executed CRM can help your business in countless ways. Whether you’re a startup or a well-established enterprise, the most beneficial action you can take is to adopt an intelligent system that captures and nurtures…

Future-ready your business with Salesforce.

Future-ready your business with Salesforce.

The future for businesses was always going to be digital, but 2020 brought that inevitability forward quickly. By embracing technology, customer experience advancements and business intelligence in your strategy – your business and employees are better placed for the future. Here are four ways a small business can grow using Salesforce. Make better-informed decisions. You…

Which Salesforce AppExchange Apps are our top picks for 2021?

Which Salesforce AppExchange Apps are our top picks for 2021?

We could spend our days talking about the many reasons we love Salesforce. Still, one of our favourite and undeniable advantages of the platform is AppExchange – Salesforce has its own trading application store offering its users access to over 3000 apps! Here are our top picks: Formstack.Formstack allows you to create Salesforce forms and…

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