Our Picks from Summer ‘24 Release for Salesforce
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Our Picks from Summer ‘24 Release for Salesforce

The Salesforce Summer 2024 release brings exciting new features to improve your CRM, AI, data integration, and overall business confidence.  At OITC, we’re thrilled about AI and data cloud technology advancements. These innovations allow us to offer our customers more personalised, predictive, and secure solutions, revolutionising how they interact with customer data and make business…

Behind-the-Scenes of Teamwork with Marketing Automation

Behind-the-Scenes of Teamwork with Marketing Automation

Working together is key to success in any workplace. Nowhere is this clearer than in marketing, where teams come together, share ideas, and get creative. But what makes it all work so smoothly? Salesforce has the answer with its marketing tools, making teamwork behind the scenes easy and effective. Before we delve into the specifics…

2024 and Beyond with Salesforce

2024 and Beyond with Salesforce

How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…

Our Picks from Spring ‘24 Release for Salesforce

Our Picks from Spring ‘24 Release for Salesforce

The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you.  Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…

Salesforce News!
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Salesforce News!

TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…

The Power of Salesforce ServiceGPT in Customer Service.
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The Power of Salesforce ServiceGPT in Customer Service.

Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…

10 Key Takeaways from Salesforce’s Dreamforce 2023.
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10 Key Takeaways from Salesforce’s Dreamforce 2023.

If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…

How to Start Personalising Customer Communications 
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How to Start Personalising Customer Communications 

“Personalised customer communication is no longer a luxury – it’s a necessity. As we navigate these challenges, Our team at OITC is finding ways to focus on what our customers prefer, use data intelligently, make the most of automation, and understand that personalisation pays off. Through this journey, we’re creating an improved experience for both…

Our Key Takeaways from the 8th Edition of Salesforce Marketing Report
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Our Key Takeaways from the 8th Edition of Salesforce Marketing Report

The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…

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