How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…
Generative artificial intelligence (AI) can potentially change the global economy significantly. In an interview with Clara Shih, the CEO of Salesforce AI, she shares her key insights on how businesses can navigate the AI landscape and lead their organizations into an AI-driven future. The interview highlights the importance of ethical implementation, deriving business value from…
Have you been putting those CRM optimisations to the side? Now is the time to use your FY23 budget to boost your existing platform. Upgrading and optimising your Salesforce CRM has many advantages, including gaining valuable insights into customer behaviour and preferences and allowing you to identify new opportunities for cross-selling and up-selling. Plus, reducing…
With Salesforce Digital Engagement, businesses can create a seamless customer experience and foster stronger customer relationships, ultimately driving customer satisfaction and loyalty. According to Salesforce, 84% of customers say the company’s experience is as important as its products and services. Salesforce Digital Engagement allows you to connect with customers instantly. It provides real-time support and…
Salesforce has announced the launch of its latest AI product, EinsteinGPT, which uses the large language model from OpenAI to power its new generative AI tool. This innovative technology will be context-aware and available across Salesforce’s application suite, including CRM offerings, Tableau and Slack. With EinsteinGPT, Salesforce hopes to improve customer engagement and boost business…
– Our key takeaways from the Salesforce Spring Release 2023. With rising costs, inflation, and increased scrutiny to the bottom line, businesses are under pressure to deliver success now. At the same time, customers expect seamless and personalised experiences from brands in every industry. The Salesforce Spring Release 2023 provides concrete solutions to help drive…
Salesforce has significantly updated its Sales Cloud, Service Cloud, Flow & Deployments, and Account Engagement products. Here we take a closer look at each of these products and the exciting new updates. Sales Cloud Sales features and productivity tool updates include: Service Cloud A range of customer service features and AI-powered tools have been updated,…
Marketing Automation continues to play a key role in business as businesses hustle to create a more engaging, targeted, and personalised experience for their customers. So what can you expect from marketing automation in the near future? Hyper-personalisation. In an overcrowded e-commerce and content world, your customers search for brands that provide a more personalised…
Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year. Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing…
According to Salesforce, here’s how to improve tech adoption for sales teams. Let customer-centricity drive tech adoption. Customer-centricity enables you to align your business’s processes and services with customer expectations. Keeping the customer journey and needs at the core of your digitalisation efforts can help you deliver convenient and personalised experiences – creating a stickiness…
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