A good product or service is no longer enough to win a consumer over. We’re witnessing consumers wanting more than just quality; they’re actively looking for products and brands that align with their personal values. Here are some trends around the world making noise. Health Conscious. In a post-pandemic world, it shouldn’t come as a…
A great strategy can not only reinforce your brand positionings; it can improve how you communicate, generate leads and create new and returning customers. Every stage in the customer journey impacts customer loyalty and how customers talk about your brand online and offline. Think of your campaign strategy as the lifeblood of your business. Whether…
Staying ahead of emerging customer experience trends is a vital part of creating and executing a successful strategy. Here are 5 trends to focus on right now: Omnichannel experiences.Businesses with the most effective omnichannel experiences maintain 89% of their customers, opposed to 33% retention for companies with weak omnichannel customer experience.The phrase “the customer is…
Ecommerce has evolved in many ways since its start, and it continues to change the way we live, shop and do business. One of the early disrupters was eBay. In the 1990s, eBay was an online auction site with small vendors who sold hard-to-find items to a mass audience that they had never before been…
In 2021, consumers are searching for an emotional bond with brands more than ever before — and that connection is built on trust. By fostering absolute trust between you and your customers, their loyalty will improve, your bottom line will grow, and your employees will feel inspired. Here are our top tips on how to…
A Deloitte report highlighted that buyers influenced by social media are four times more likely to spend more on purchases. Moreover, the influence can be so high that 29% of consumers are more likely to purchase on social media directly. Over time, social media evolved from connecting friends to becoming a means to follow brands…
Apple has just announced its schedule of releases and updates at its annual WWDC 2021 keynote. From introducing the exciting iOS 15 and iPadOS 15 to showcasing improvements to Facetime, a much needed clean up of notifications, maps, photos, wallet and weather (finally). AI updates on all your Apple devices and of course, the perhaps…
Can you imagine your life without the Internet? For most of us, the answer is a definite NO. Pre-internet – we had tape recorders, encyclopedias, Encarta ’95, and everyone sent letters or faxes. We had to leave the house to be social, trolls had a very different meaning, and there was certainly no, likes, Selfies…
Social media is the ultimate communication engine; it allows you to connect with your audience in real-time like no other selling tool. With social media leading the charge in marketing, it’s a great idea to learn how to use each platform correctly to boost your audience engagement effectively. Here we break down the most effective…
IoT is the connectivity of any smart device to another device when connected to the internet – consider everything from mobile phones to desks, heating and cooling systems, meeting room controls, photocopiers, and virtually anything else you can think of in a modern office setting. Why IoT is part of the future of workplaces? It…
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