Social media is the most influential marketing tool right now and will only continue to grow in the years to come.
Whether your business is new or decades old, social media communication can provide you with more direct control over your brand’s reputation, amp up customer engagement opportunities, improve and expedite service, and most rewardingly, lets you build a loyal community of customers.
So how do you become the master of communication on social media? Here are our top tips.
Always respond to all comments and @mentions—quickly.
Your audience knows if you’re genuinely active on platforms or if you’re simply ticking boxes. If you don’t respond quickly – it makes you look lazy, unwilling, and all about appearances rather than communication with your followers. Respond, welcome, listen to conversations in your feed and engage in the conversation.
Don’t repost the same message across networks- Optimise content for each platform.
Posting different types of content on each platform – shows that you’re paying attention to what your audience wants. What you post on LinkedIn should NOT be what you post on Tiktok.
Tailor content for each channel; use the suitable copy for your captions and use the right hashtags for each platform.
Target the right audience.
The better you understand your target market, the more you’ll be able to focus your content and reach the audience most likely to convert into customers. You can craft relevant content and campaign messages by doing the appropriate research, ultimately driving audience growth and better social media ROI.
Practice Social Listening.
This is the process of tracking your social media platforms for mentions, comments and conversations related to your brand. From there, you can analyse the insights and identify opportunities on how to move going forward.
- Be active on your relevant social media channels for mentions of your brand, competitors, products, and keywords related to your business.
- Examine the data and put that into practice for future content; It can be something as small as responding to a happy customer or something as big as shifting your entire brand positioning.
Use influencers to communicate.
Influencer marketing has grown from strength to strength over the last few years – and is still one of the most effective ways to communicate your service or product. With influencers not only seen as brand amplifiers but brand communicators – this is where you can create genuine partnership content that keeps your audience engaged without looking too sponsored.
Use private messaging when necessary.
Be effective online and know when a conversation should be moved to a private message or email to avoid damaging public criticisms. A good rule of thumb is acknowledging the user’s concern publicly politely and then tell them you have privately messaged and then continue the conversation there.