Branding in 2022 is so much more than just creating an eye-catching logo or spending thousands on a well-placed ad. Every flourishing business should have a powerful brand purpose and coherence in its communication across all channels and customer experiences. It’s essential never to lose sight of your PURPOSE. At any moment through the life…
People don’t follow brands; they follow people – and this year, this trend will continue to dominate and develop in new and exciting ways for businesses of all sizes. Live Shopping will become a staple for influencer campaigns. With new live streaming eCommerce features, Influencers will become the the-must-have partnership brands engage with to push…
Improve your work culture in ways that align with your company’s values and objectives:
Here are our reliable tips for business owners to grow and refine business activities as we head into a new year. Grow your online audience with an effective landing page Focus on designing a great looking landing page to compliment an upcoming campaign, e.g. live-stream event, podcast and a new product or service. Add an…
Feel like your workplace internal communication could do with a do-over? When any business can provide positive communication, staff are more likely to feel valued, cared for and appreciated. Have an internal communications content strategy This lack of strategy and planning is alarming as an internal communication system without a clear-cut plan is bound to…
Improve your website navigation Go through your site today and play with the navigation and make adjustments straight away if needed. Look at this from a user’s perspective. How regularly do you visit a website and find the navigation is unclear? Make sure your navigation is straightforward and consistent. Not everyone enters your site through…
Most of us cringe at the thought of mingling with people we dont know – but it really doesn’t need to be that daunting. The most important factor is to leverage your natural powers – These tips are great for those who just don’t know where to start. Be you. Sometimes you can be so…
What are you going to do now to make sure you have your best year ever? Start the day being happy.The way you begin the day sets the tone for how the rest of the day will progress, so it’s best to start with something that makes you happy. Be flexible.Embracing a flexible workweek can…
With so many devices, platforms and apps available, it’s hard to pinpoint which to use and which to say goodbye to. So here are the handy tools WE LOVED using this year to help boost our content creation, marketing efforts, productivity, team happiness, and more! Quip. We use Quip at OITC and is our preferred…
There is no denying podcasts are a great way to make use of in-between time. We here at OITC are complete podcasts enthusiasts in 2021; our favourites have ranged from how-to podcasts to industry insights, personal stories from thought-leaders, storytellers and culture and leadership advice. Podcasts our team are loving: Theo – OITC CEO Props…
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