There are times within a business’s life where it may hit creative resistance, or staff can seem disengaged, or your customer interaction is lagging. Instead of floundering or pacing in circles – use this time to give a shot of energy and positivity to turn it around and ramp up your business, while improving your customers and employees happiness.
Start a podcast
Podcasting is the next frontier and is becoming one of the fastest-growing mediums online. As our pace of living changes, people are valuing their time more than anything else and are wanting meaningful content to be readily available anytime. Listening is a sense that can be done on the move, following customers anywhere they go, i.e. car, walking, exercising. There are limitless possibilities with podcasts, by offering extended and conversational content unlike the bitesize nature of video content, you can individually connect with your listeners and share honest and meaningful content, through a natural style of promoting ‘sales’ messages.
Allow your staff to be part of innovation
One of the most accessible actions to ramp up your business is to work on building a culture where all ideas – the good, the bad and the absurd – are supported, valued and considered. Make a conscious evolution within your workplace to allow your staff to create new and efficient ways to better internal processes and to improve customer journeys.
The power of involving staff in change allows for more opportunities and innovation-based off what they experience day-to-day.
Invest in some new tech
Why not leverage off free tech solutions to ramp up your business performance. Some of the big players out there have free readily available options for you to help maximise productivity, focus on connectivity, collaboration, marketing and improve information access.
Mailchimp: An all-in-one marketing platform that helps you manage and communicate with your customer/audience. Mailchimp marketing focuses on secure contact management practices through designed email campaigns and robust data analysis.
SurveyMonkey: Offers free questionnaire templates written by survey research experts to gather data/feedback from employees, customers and broader groups. A survey could be useful to collect feedback, opinions, criticism and suggestions from your customers.
Slack Free: Provides a space for all of your communication and tools in one place; your remote teams will stay productive. It integrates with other apps like Google Drive, Office 365 and many more and also offers 1:1 voice and video calls between teammates.
Create a healthy workplace
When employees are healthy both mentally and physically, they are more motivated to achieve common goals. Taking care of your people is a smart move for productivity, culture and attracting new talent.
- Allow your employees to spend some time to recharge
- Be an adaptable workplace. Allow flexible working hours or to work from other locations.
- Reduce stress by encouraging simple movement at desks
- Create a space that’s light & fun
- Encourage walks and lunchtime workouts
- Offer staff healthy food rather than sugar-laden snacks
- Ask staff to commit to time throughout the day to silence and a complete device shutdown.