Smart Tools to Help Improve Your Marketing Strategy.

If you’re looking to increase brand awareness, connect with relevant audiences, and want to establish a place within consumers’ lives through regular, ongoing contact. Here are tools you can use within your marketing processes; each caters to a particular element in effective marketing practice.

Affiliate marketing.
Affiliate marketing is a performance-based approach where an individual or brand works with another individual or brand to establish a commonly beneficial promotion – think Instragam or TikTok influencers.
A person or brand can promote the other’s product or service on their platforms through guest blogging or takeovers. So why is this HOT at the moment? We’re seeing more informed sellers and publishers emerging on the scene; there are advances in technologies, and buyers are eager to engage with brands and products for a better experience.

Webinars.
Webinars are fast becoming a popular tool to engage with audiences directly. If you are looking for a platform to educate and train, a webinar can help to provide something of value to your customers that a prerecorded video cannot. Webinars give you the chance to demonstrate and showcase your brand and product to a targeted, live audience. You can engage with them directly, gather feedback and answer all their questions at that moment. And while they do need investment, time and resources, in the end, it is still a very cost-effective way to market your product or service, with many of the tools that are required to host a webinar being either free or cheap to use.

Chatbots.
Thanks to updated and detailed algorithms, AI systems – like chatbots are becoming more efficient at a much faster rate than ever before.
Chatbots help businesses respond to a fast, direct and visual experience, and It’s a “one-to-many” assistance tool readily available for all customers at the same time regardless of different time zones. They can effectively answer customer questions in real-time, 24/7. They are incredibly efficient and provide support outside of office hours, improving your customers’ experience.

Private Messaging.
YES – Facebook’s standalone messaging app now uses AI to suggest things based on your private conversations.
For a business, a Private Messaging app gives your customer the chance to interact with your business one-on-one, saving them time while providing you with documented evidence of the interaction, all in real-time. Of course, the best part is giving your customers a private setting for feedback or concerns replacing the usual public social media forum.

Data insights Tools.
One of AI’s key benefits is how it can process large volumes of data and provide real-time insights into your business and customers. Importantly, it also enables you to extract those insights easily with natural language processing. In addition, the available tools on the marketing can intelligently integrate with accounting applications such as Xero to make it easier and quicker to gain insights. These tools allow you to build customised reports and dashboards and to generate forecasts quickly.

CRM’s.
Imagine knowing the kinds of products someone buys, which pages they browse, which tools they often use online, and using that data to create the perfect marketing campaigns saving you money and time. AI assists businesses with finding new customers and keeping loyal ones happy.
An effective CRM will allow you to maximise the amount of user data gathered from different platforms – think CRM, social media, email campaigns, chatbots – giving you accurate insights on how your customers behave and their needs.