The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you. Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…
Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just about the festivities—it’s the ideal time for strategic marketing. Not capitalising on holiday marketing strategies could mean missing out on significant opportunities. Enter marketing automation—a game-changer that’s often underutilised but crucial for any successful…
Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…
Have you been putting those CRM optimisations to the side? Now is the time to use your FY23 budget to boost your existing platform. Upgrading and optimising your Salesforce CRM has many advantages, including gaining valuable insights into customer behaviour and preferences and allowing you to identify new opportunities for cross-selling and up-selling. Plus, reducing…
With Salesforce Digital Engagement, businesses can create a seamless customer experience and foster stronger customer relationships, ultimately driving customer satisfaction and loyalty. According to Salesforce, 84% of customers say the company’s experience is as important as its products and services. Salesforce Digital Engagement allows you to connect with customers instantly. It provides real-time support and…
Why does creativity mean productivity in the new workplace, and how can technology boost creativity? Creativity and productivity are no longer separate concepts but two sides of the same coin. By recognising the importance of creativity when looking to improve productivity and innovation, you can build a culture full of creativity and a ‘want‘ to…
How can you prepare your business for the upcoming holiday season? Embrace automation! Automation takes care of the busy work when your team is away, including marketing emails, social media, customer communications, moving data between applications, or pulling data from your website for analysis when you return. Start by creating a plan for December and…
In the last few years, tech advancements have cultivated entirely new ways for experts and patients to connect – from text messaging to video conferencing to virtual reality. Alongside this tech boom in healthcare, many small business owners have too started to embrace the value of the tech available in the workplace; we see more…
Thanks to the pandemic, a new set of consumer and workers’ expectations pushed industries into an unprecedented digital transformation – forcing companies of all sizes to rethink how to draw, retain, and manage talent.
Staying up-to-date on the latest social media trends can help fuel your marketing strategy, keep ahead of your customers and stay on top of trending items. So what can we anticipate for the future of social media, and how does that impact your marketing strategy? Quick Thoughts:➖ There are significant shifts towards prioritising privacy for…
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