Working together is key to success in any workplace. Nowhere is this clearer than in marketing, where teams come together, share ideas, and get creative. But what makes it all work so smoothly? Salesforce has the answer with its marketing tools, making teamwork behind the scenes easy and effective. Before we delve into the specifics…
Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will remain relevant in 2024 and beyond. While inboxes may seem oversaturated, and as Gen Z and younger generations increasingly rely solely on TikTok as their primary source of information, traditional email marketing faces a…
Salesforce Marketing Cloud is more than a marketing platform; it’s a strategic ally for elevating your business success. Let’s examine why you should use Salesforce Marketing Cloud for your business.
How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…
The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you. Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…
Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…
If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…
The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…
Are you ready to elevate your customer experience and set your brand apart in today’s competitive landscape? Here we uncover the latest trends that will change how you connect with your audience moving forward. From interesting videos to personalised content and seamless automation, we’ll guide you through the transformative strategies that create lasting impressions and…
How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…
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