Staying up-to-date on the latest social media trends can help fuel your marketing strategy, keep ahead of your customers and stay on top of trending items. So what can we anticipate for the future of social media, and how does that impact your marketing strategy? Quick Thoughts:➖ There are significant shifts towards prioritising privacy for…
We all experience lulls in our daily lives, especially when it comes to working, and with many of us still working from home with no end in sight, it’s forgivable to feel like you’ve lost your groove. This is why we went around the OITC office and asked the team how they bounce back work-wise…
Leaders should remember to take time off, set clear boundaries and make life outside of the workplace a priority – even when starting. Mental health issues have a significant impact on Australian businesses. • The average time off work for mental injury is 15 weeks.• The typical compensation payment per claim for mental injury is…
Unless you have been living under a rock, you will have heard the word Blockchain thrown into the conversation on many occasions. As it continues to dominate the finance and technology world, we thought we would look at how it can help your startup. If you don’t know what Blockchain is – here is our…
Social media can be your secret weapon to increase brand awareness and lead generation for your Startup; here are our basic tips to help your social media marketing efforts when just starting. Don’t click share too quickly. Before you start sharing content updates across multiple platforms, you need to do your research. Social media for…
Everyone knows culture matters — now more than ever — but when you’re just starting, it’s hard to understand how to evolve and influence it. To have a thriving workplace, you need to decide on the collective values, standards and ideals you want to see. Startup culture is separate from big business culture because it…
Would you agree that the interest in entrepreneurship feels like it’s currently at its peak? With the events of 2020 still affecting our lives, people aspire to choose how they work and when they work; however, uncertainties about the future are inevitable with any new business. We know all too well that starting a business…
Ask anyone at the top of their field how they got there or how they found start-up success, and chances are you’ll find patterns of hard work, long hours, and—perhaps most important—continual self-education. Square Peg Founder Stories. Square Peg Founder Stories is a weekly show about what it’s like to build a technology start-up—hosted by…
The happier your employees, the more successful your Start-up. Blending all aspects of culture is a powerful addition to your business strategy, even initially. As a Start-up founder, you have a chance to influence the lives of your employees as your business grows. Performing small cultural boosting exercises will improve morale and encourage people to…
We all have great ideas; some of us explore those ideas, some even build those ideas into side projects and hobbies, then there are the few that develop their great ideas into thriving and profitable businesses. How do they get there? Simple – They plan and are not afraid to search for the best advice…
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