This month, we’ve been dissecting the art of growing a small business. It’s not always an easy journey but it can lead to incredible success. To shed light on this topic, we’ve turned to Theo Kanellopoulos, our CEO at OITC, who shared some invaluable advice. Outcome Over Everything First, Theo encourages small businesses to put…
Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving landscape successfully, we asked our CEO & marketing guru, Theo Kanellopoulos, about how to adapt and thrive in the dynamic world of online marketing. Lesson 1: There Is No Such Thing as “Set and…
Are you ready to elevate your customer experience and set your brand apart in today’s competitive landscape? Here we uncover the latest trends that will change how you connect with your audience moving forward. From interesting videos to personalised content and seamless automation, we’ll guide you through the transformative strategies that create lasting impressions and…
Staying up-to-date on the latest social media trends can help fuel your marketing strategy, keep ahead of your customers and stay on top of trending items. So what can we anticipate for the future of social media, and how does that impact your marketing strategy? Quick Thoughts:➖ There are significant shifts towards prioritising privacy for…
We all experience lulls in our daily lives, especially when it comes to working, and with many of us still working from home with no end in sight, it’s forgivable to feel like you’ve lost your groove. This is why we went around the OITC office and asked the team how they bounce back work-wise…
Leaders should remember to take time off, set clear boundaries and make life outside of the workplace a priority – even when starting. Mental health issues have a significant impact on Australian businesses. • The average time off work for mental injury is 15 weeks.• The typical compensation payment per claim for mental injury is…
Unless you have been living under a rock, you will have heard the word Blockchain thrown into the conversation on many occasions. As it continues to dominate the finance and technology world, we thought we would look at how it can help your startup. If you don’t know what Blockchain is – here is our…
Social media can be your secret weapon to increase brand awareness and lead generation for your Startup; here are our basic tips to help your social media marketing efforts when just starting. Don’t click share too quickly. Before you start sharing content updates across multiple platforms, you need to do your research. Social media for…
Everyone knows culture matters — now more than ever — but when you’re just starting, it’s hard to understand how to evolve and influence it. To have a thriving workplace, you need to decide on the collective values, standards and ideals you want to see. Startup culture is separate from big business culture because it…
Would you agree that the interest in entrepreneurship feels like it’s currently at its peak? With the events of 2020 still affecting our lives, people aspire to choose how they work and when they work; however, uncertainties about the future are inevitable with any new business. We know all too well that starting a business…
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