There’s no denying that as we look forward to the future of workplaces, environmental issues must be factored into how workplaces are designed and run. We are currently seeing a shift in large commercial workplaces already going green, producing a more sustainable environment in the design and layout of new buildings and infrastructure. As small…
Branding is so much more than creating an attractive logo or investing heavily in advertising. For a thriving business, adopting a robust brand mission and maintaining a consistent narrative that resonates across all aspects of customer interaction is essential. Why Prioritise Your Brand? Establishing true identity Your brand bestows genuine identity upon your business, setting…
The Salesforce Summer 2024 release brings exciting new features to improve your CRM, AI, data integration, and overall business confidence. At OITC, we’re thrilled about AI and data cloud technology advancements. These innovations allow us to offer our customers more personalised, predictive, and secure solutions, revolutionising how they interact with customer data and make business…
If you’re in the world of Digital Marketing, you’re well aware of how quickly trends can change. So each year, the team at OITC likes to put together a list of trends we’ve read, noticed or anticipate will lead the charge in any marketing efforts in the coming years. Here are our thoughts on the…
Working together is key to success in any workplace. Nowhere is this clearer than in marketing, where teams come together, share ideas, and get creative. But what makes it all work so smoothly? Salesforce has the answer with its marketing tools, making teamwork behind the scenes easy and effective. Before we delve into the specifics…
Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will remain relevant in 2024 and beyond. While inboxes may seem oversaturated, and as Gen Z and younger generations increasingly rely solely on TikTok as their primary source of information, traditional email marketing faces a…
Salesforce Marketing Cloud is more than a marketing platform; it’s a strategic ally for elevating your business success. Let’s examine why you should use Salesforce Marketing Cloud for your business.
The rise of cloud-based solutions has led to the development of new and innovative technologies. Machine learning, artificial intelligence, and the Internet of Things are just a few examples of the exciting advancements in the cloud. For any size business, cloud-based solutions are becoming increasingly ubiquitous and for a good reason. They offer convenience, flexibility,…
How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the transformative trends in customer behaviour and strategies for businesses to thrive, with a focus on how Salesforce revolutionises customer engagement. The Current Landscape Your customers are more digitally connected, socially conscious, and demanding than…
The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC Salesforce and Marketing Cloud experts selected their favourite features to make it easy for you. Let’s dive into their top updates: What we’re excited about: New Email Builder Why? Salesforce teases a revamped email builder, promising…
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