We know that maintaining multiple social media platforms can be overwhelming for many small businesses, but the reality is in 2020, you cannot ignore the value in using them to connect with your audience/consumers, and grow brand awareness, Tiktok, while technically not new, is now starting to get the attention of brands and advertisers. The…
With so much going on in any business especially a growing one, it can be easy to overlook whether your current processes are working or if they need to be adjusted. Improving business processes will improve your business (we promise!). Start using a project management tool A great project management tool will drive you to…
In 2020 people are craving community more than ever. For anyone in business, we understand that building a community is a critical ingredient to achieving success. While monetary transactions are important, leveraging from your community can be considered a high-value currency, particularly for those businesses in infancy. So why does community matter in business… Your…
Are you looking for simple ways to recognise staff working from remote locations that actually work? When deciding how to reward staff it’s important to remember the value of human connection, social interaction, and collaboration, even when staff are working from various locations. Here are simple ideas on how to successfully recognise staff right now….
“Often when you have a business or product and you’re not quite at the point you want to be, you can easily get bogged down by trying to bring other people onto your journey – (my tip is to) to be able to articulate your vision better, so they come on the journey with you.”…
Do you regularly think to yourself, “I’m ‘on’ all the time, I just need to switch off!” Your beloved phone continually alerts you to texts, emails, alerts, messages, notifications and with constant access to the web your phone and other digital gadgets have become an extension of our physical being. This weekend is the perfect…
“Brands need to realise that although customers don’t always have trust at the forefront of their minds, when things start going wrong (within the economy), it’s trust that comes to the forefront when deciding where to spend money. ” Clare Smith, CMO at Vinomofo In the current business landscape, one of the most important aspects…
Here are our foolproof tips to refine business activities and improve your business as we head into a new financial year. Grow your online audience with an effective landing pageFocus on designing a great looking landing page to compliment an upcoming campaign e.g. live-stream event, podcast and/or a new product or service. Add an attractive…
It’s always complicated to make predictions, especially about the future, yet, when it comes to how we work; the transformations tend to happen gradually and over a lengthy period (this COVID-19 shake-up excluded) making it easier to predict where work-trends are headed. As we move into a new phase of globalisation, everyone seems to agree…
The strategic use of marketing channels affects how your products and services are presented to your consumers. To build a solid strategy you need to select the channels that will best engage your audience – this includes choosing channels based on the features of your industry, your brand’s purpose, who your target audience is and…
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