Trends emerge in changing markets, demographics, technological advances, and evolving global behaviours and preferences. Like anything new, a new trend will need experimentation, discovery, or cost investments – offering powerful opportunities to create or update derivatives, services, campaigns, and company values. What trends should you focus on now so you don’t find your business left…
Beyond providing background noise, music has improved both productivity and mental wellbeing. Listening to music can help people manage stress, become motivated and stay constructive. Classical music for improving focus Not losing focus is crucial when you’re working on a task where you have to use every brain cell. In this instance, classical or instrumental music…
Have you hit a creative wall or noticed staff are disengaged, or your customer interaction is lagging? Instead of floundering or pacing in circles – Start tomorrow with a shot of energy and positivity to ramp up your business while improving your customer and employee happiness. Start a podcast Podcasting is the next frontier and…
Your website says a lot about your company. Research shows that 94% of first impressions relate to your site’s web design. Creating a good looking, user-friendly website with a great UX can lead to more sales and customers. Make your website pitfall proof by avoiding these silly mistakes! 1. Your website is inadequate, so you…
Branding in 2022 is so much more than just creating an eye-catching logo or spending thousands on a well-placed ad. Every flourishing business should have a powerful brand purpose and coherence in its communication across all channels and customer experiences. It’s essential never to lose sight of your PURPOSE. At any moment through the life…
People don’t follow brands; they follow people – and this year, this trend will continue to dominate and develop in new and exciting ways for businesses of all sizes. Live Shopping will become a staple for influencer campaigns. With new live streaming eCommerce features, Influencers will become the the-must-have partnership brands engage with to push…
Improve your work culture in ways that align with your company’s values and objectives:
Here are our reliable tips for business owners to grow and refine business activities as we head into a new year. Grow your online audience with an effective landing page Focus on designing a great looking landing page to compliment an upcoming campaign, e.g. live-stream event, podcast and a new product or service. Add an…
Feel like your workplace internal communication could do with a do-over? When any business can provide positive communication, staff are more likely to feel valued, cared for and appreciated. Have an internal communications content strategy This lack of strategy and planning is alarming as an internal communication system without a clear-cut plan is bound to…
Improve your website navigation Go through your site today and play with the navigation and make adjustments straight away if needed. Look at this from a user’s perspective. How regularly do you visit a website and find the navigation is unclear? Make sure your navigation is straightforward and consistent. Not everyone enters your site through…
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