Running a small business right now is highly challenging. But there are important things to keep in mind that can help you adapt to the changing business landscape. Lesson 1: Know your plan The first key learning is to create a solid plan that addresses the likely challenges you’re going to face as your business…
This article originally appeared on the supermums.com website. “We are strong believers that we should play a part in bringing new people into the Salesforce world, and we have a responsibility to up-skill those we can and help them help us. Being a parent is one of the hardest things anyone will ever have to…
In today’s marketing landscape, your website has become a more powerful tool than ever. Great UX seamlessly moves visitors between web elements, gives your website clarity and intuitiveness, and boosts conversions. Here are our top tips and ideas to build a fantastic customer experience online. Embrace automation. Employing automation in email marketing will help drive…
4.55 billion people worldwide now use social media; 400 million new users have come online within the last 12 months, according to smartinghits.com – making it impossible to ignore the influence of social media marketing and its role in planning business growth. If you have ever wondered what a social media manager actually does, here…
If you’re looking to increase brand awareness, connect with relevant audiences, and want to establish a place within consumers’ lives through regular, ongoing contact. Here are tools you can use within your marketing processes; each caters to a particular element in effective marketing practice. Affiliate marketing. Affiliate marketing is a performance-based approach where an individual…
Learning social media language can be a full-time gig- so we picked some of our favs to explain – surprisingly, there are a few we’d never heard of too! A/B testingKnown as split testing – A/B testing gives you the chance to test two social media posts against each other to see which performs best…
Content marketing has developed drastically over the years; here are the latest popular tips and trends in video and content to take note of. Video.There is so much happening in the world of video right now. So we’ve picked a few elements to take note of and rounded up a few tips to keep in…
Excellent copy is the backbone of all marketing. So while it’s nice to have attractive images and video, you can’t completely ignore the text accompanying them. Here are are the top copywriting trends for 2022. Target the right audience. The better you understand your target market, the more you’ll be able to focus your copy…
Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the changes to how and what audiences want to see and hear from brands. From more uncomplicated strategies, such as influencer and micro-influencer marketing, to larger, more complex advances like automation and the state of digital marketing overall, we…
In a dynamic, tech-driven business climate, leaders need to be on their toes all the time. You may have great intentions for your business, but being an effective leader can be complicated – here are some easy ways tech can help you be a better leader. Use tech to manage time and productivity, Leaders in…
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